Creative communications consultancy, History Will Be Kind (HWBK), is steaming ahead with new client, Seven Miles Coffee Roasters.

As the roaster’s primary communications agency, the partnership kicked off with the launch of the green initiative ‘Seven Miles In The Right Direction’, which included an Australian-industry first recycling program.

HWBK will now continue building the rich Seven Miles story across channels, and focus on raising the profile of the brand, its people and coffee portfolio across Australia.

Seven Miles Coffee Roasters head of marketing, Simone Ruskin commented: “We couldn’t be happier to start the next Seven Miles journey with HWBK.

“With a shared passion for exceptional coffee and commitment to sustainability, it’s the perfect pairing.

“HWBK delivers creative innovation and expertise like no other agency and we can’t wait to see what they serve up for Seven Miles.”

HWBK founder, Emma-Jane (EJ) Granleese said: “Undoubtedly our team is a collective of coffee lovers, and like many, it’s an integral part of our morning routine.”

She added: “Our passion for the food and beverage industry and Seven Miles’ mission has made this new partnership a perfect blend.

“We can’t wait to write history with Seven Miles.”

HWBK is proudly part of the Deepend Group, an independent, digital communications and innovation consultancy group.