Pop the bubbly, the 2021 Google Premier Partner Awards winners have been crowned in an event hosted by viral sensation and lockdown hero, Jimmy Rees.
With the rapid acceleration in digital over the last 18 months, the skills and expertise of digital marketing agencies have never been more important. Each year, Google’s Premier Partner Awards recognise the extraordinary work driven by agencies and their clients.
Generating great results isn’t an easy feat at the best of times, but as we heard at the event, finalists and their clients have navigated a tempest of challenges over the last 18 months with all the grace and integrity that you’d expect from world-class talent.
Kicking off what was a terrific show, Rees shouted out some esteemed finalists like Atomic 212°, Beyond Media Global, Customedia, Incubeta, In Marketing We Trust, Overdose, MBM, RQmedia, Soul+Wolf, Sparro, Webprofits and WebSavvy.
Building on the success of his viral lockdown videos, Rees treated the audience to his very accurate (and all too relatable) take on agency land, complete with 20-something page briefs and same day turnarounds.
On the night, the 2021 Premier Partner Awards winners were announced across 5 categories:
Winner of the online sales category: Overdose.
Winner of the brand awareness category: MBM
Winner of the diversity, equity and inclusion category: Sparro
Winner of the lead generation category: Atomic 212°
Winner of the best account team category: Overdose.
As the event wrapped up, Google’s managing director of Google Customer Services, John Ball, said, “All our winners and finalists here today demonstrate how local agencies have navigated the changing landscape over the last 18 months and how they’ve delivered incredible work for their clients.”
The standard of entries this year was particularly high, so we want to send out a huge congratulations to our winners and finalists. We can’t wait to see everyone in person next year.”
You can read more about the Premier Partner Awards program here.
Congratulations to all of the finalists and winners.
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