To celebrate the second anniversary of the opening of the Hendrick’s Gin Palace, Hendrick’s has released an ‘edutaining’ 4-minute whirlwind tour of the distillery that brings the hyper-real brand world to life while remaining rooted in the real but surreal brand home that is the Hendrick’s Gin Palace in Girvan, Scotland.
Access to the Hendrick’s Gin Palace, which sits on the South Ayrshire coast of Girvan, Scotland, is strictly by invitation only. Since it opened in October 2018, Lesley Gracie, Master Distiller of Hendrick’s Gin, has welcomed over 1,700 international guests from the realms of bartending, media, and culture, sharing the secrets of the creation of this most unusual gin.
The film was designed to bridge the gap between the hyper-real Hendrick’s brand world and the very real Hendrick’s Gin Palace and provide a greater understanding about the highly inefficient and remarkably peculiar process that goes into making Hendrick’s Gin. The film was produced by Saturday Studios, directed by BLOK, the script tweaked by the brilliant Joe Coles and stars Hendrick’s Global Brand Ambassador, Ally Martin and The Gazebo Effect’s Max Berendt.
Lisa Fitzsimons, Hendrick’s Gin Global Marketing Manager at William Grant & Sons, commented: “The Hendrick’s brand world is a wonderland of Victorian surrealism; a journey for the curious, ceaselessly provoking the imagination and beckoning those who enter with continuous surprise, delight, and wonder. The distinctive brand world is consistently brought to life through imaginative experiences and communications that have resulted in strong brand equity metrics, demonstrating the power of consistent brand legacy and the strength of creativity. This is backed up by an unrivalled experience at the Hendrick’s Gin Palace for bartender advocacy and influencer engagement. We’re now excited to offer fans of the brand a rare glimpse behind the scenes at our resplendent distillery with this new film”.
Steve Cardwell, Saturday Studios, producer of the Hendrick’s Gin Palace distillery tour film: “What started as a simple liquid education video became a theatrical piece of entertainment using the production process of Hendrick’s and the backdrop of the Hendrick’s Gin Palace as the narrative. Using a mixture of real footage, animation, and dream sequences, we brought the hyper-real brand world to life while remaining rooted in the real but surreal brand home of the Hendrick’s Gin Palace. It was a careful balance between providing genuinely useful and real details of the production process and the use of film magic and animation wizardry to keep Hendrick’s signature energy. We wanted to be true to the brand and use the real people behind its creation, yet support them with professional actors to deliver the right level of finesse.”
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
JOLT, Australia’s third-party verified, sustainable digital-out-of-home and electric vehicle charging network, today announced the launch of a first-to-market product that enables brands to further engage with high-value audiences with its new in-app advertising solution. The first of its kind in Australia’s media industry, this solution provides an unparalleled one-to-one connection with customers, whilst charging their […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]