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Reading: Heinz Baked Beans Ad Gets Pulled After False Nutrition Claims
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B&T > Campaigns > Heinz Baked Beans Ad Gets Pulled After False Nutrition Claims
Campaigns

Heinz Baked Beans Ad Gets Pulled After False Nutrition Claims

Staff Writers
Published on: 30th November 2017 at 9:36 AM
Staff Writers
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A Heinz baked beans ad in the UK has been pulled after it likened the nutritional value of the beans to a sports protein shake.

The ad showed a man arriving home to his family and taking a drink from the fridge which he described as having a shake “supercharged with high fibre and minimal fat”. To which his wife replies: “Same. We’re just having some beans.” Check out the offending spot below:

https://www.youtube.com/watch?v=4CUoGauWrKE

However, three viewers complained about the ad’s claim that beans are “high in protein. High in fibre. Low in fat” and are equivalent to drinking a protein shake.

The UK’s Advertising Standards Authority (ASA) said Heinz had provided evidence to support its claims, which were allowed in the ad but decided that it was wrong to suggest beans had an equivalent protein and nutrition value to a shake and promptly had the ad pulled.

A Heinz spokesperson agreed the ad did not “fully meet advertising requirements” and added the campaign would be amended and return to UK TV screens.

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TAGGED: Advertising Standards Board, heinz
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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