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Reading: Heineken Teams With Reko Rennie For “One-Of-A-Kind” Daniel Ricciardo Racing Helmet
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B&T > Campaigns > Heineken Teams With Reko Rennie For “One-Of-A-Kind” Daniel Ricciardo Racing Helmet
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Heineken Teams With Reko Rennie For “One-Of-A-Kind” Daniel Ricciardo Racing Helmet

Staff Writers
Published on: 7th April 2022 at 10:32 AM
Edited by Staff Writers
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MELBOURNE, AUSTRALIA - APRIL 06: Reko Rennie presents Daniel Ricciardo with a one-of-a-kind helmet at the QT Melbourne on April 06, 2022 in Melbourne, Australia. The helmet will be signed by Daniel and Reko before being auctioned off to raise money for the Queensland flood victims via the Red Cross. (Photo by Mike Owen/Getty Images for AGPC)
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With the Formula 1 Heineken Australian Grand Prix 2022 set to roar into Melbourne, in partnership with Heineken 0.0, Melbourne artist, Reko Rennie, has produced a one-of-a-kind racing style helmet which has been unveiled by Aussie eight-time Grand Prix winner, Daniel Ricciardo.

To commemorate the occasion, Ricciardo (featured image, right) unveiled the competition helmet, which features custom made artwork inspired by the iconic Yarra River, while celebrating the vibrancy and inclusivity of Melbourne.

“It’s been more than two years since I’ve been on Australian soil for my home race. It feels quite surreal to finally be in Melbourne again, I’m incredibly excited to get back on the track at Albert Park and give Aussie fans a weekend well worth the wait,” said Ricciardo.

“To be able to mark the occasion in this way with Heineken 0.0 and Reko [featured image, left], a very talented artist, is a gesture I truly appreciate. I’m sure many will love the striking design he’s created for the helmet and will be keen to bid on the special item for a worthy cause.”

Rennie’s design is part of works commissioned by Heineken 0.0 for the F1®, which can be seen across the race track and multiple Melbourne locations.

“My home-town of Melbourne was my inspiration for the artwork featured on the helmet,” said Reko.

“The use of blue and green honours Birrarung (the Yarra River), which holds enormous cultural significance to the original inhabitants and owners of Naarm (Melbourne). The eye-catching colours result in an urban camouflage pattern that celebrates my Aboriginal culture and identity.”

The helmet is signed by both Ricciardo and Reko, and is being auctioned off to enable Australian Red Cross to provide humanitarian support to people and communities in Queensland and New South Wales affected by the 2022 floods. Fans can participate in the auction HERE.

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TAGGED: Australian Formula One, Daniel Ricciardo, Heineken 0.0
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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