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Reading: Heineken Launches Global Campaign “Cheers To All” Via Publicis Italy
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B&T > Campaigns > Heineken Launches Global Campaign “Cheers To All” Via Publicis Italy
Campaigns

Heineken Launches Global Campaign “Cheers To All” Via Publicis Italy

Staff Writers
Published on: 6th February 2020 at 7:00 PM
Edited by Staff Writers
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Heineken has launched a new global campaign, “Cheers to All”, with a light-hearted view on the stereotypes that are associated with ordering certain drinks.

The film is a montage of men and women being served the wrong drink, a Heineken® or a cocktail respectively, when in fact they had ordered inversely. As they look around the restaurant or bar with baffled expressions, the bartenders awkwardly realise the mishap, and swap drinks to enjoy their drink of choice.

Maud Meijboom, Heineken Brand Development and Communications Director, said: “The idea for this campaign was inspired by real life experiences that everyone can relate to.

“Breaking down these stereotypes involves acknowledging them and we wanted to do this in an entertaining way through our hero film. We want to remind people around the world that everyone should feel free to enjoy the drink they prefer so we created ‘Cheers to All’.”

The campaign includes a 15, 30, 45 and 48 second film, digital and social assets and will be launched in multiple countries in 2020.

The film can be viewed on TV, online and across social media and is available in different formats.

View credits here.

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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