The Singapore branch of heckler has announced the promotion of Charu Menon to Partner, making her the first female member of the Board.
Menon was head of production at Heckler Sydney prior to moving to Singapore; where she produced award-winning global TVC campaigns.
These included Nike’s ‘Hyper Court’, Myer’s ‘Wonderland’, and Tinder’s ‘Interracial Couple Emoji project’.
Most recently Menon led the post-production for SKII’s ‘Beyond the Stadium’.
This campaign paid homage to a community highly impacted by the pandemic – female-owned small businesses and entrepreneurs in Tokyo.
Working in partnership with Forsman & Bodenfors Singapore and Great Guns, Charu helped craft a film that juxtaposes the struggles faced by Olympic athletes in pursuing their dreams with the challenges faced by female entrepreneurs and small business owners in Tokyo.
Richard Mayo-Smith, managing director and executive producer of Heckler Singapore, said: “Since we set up Heckler Singapore in 2019, we’ve been fortunate to create some great work with great clients.
“As much as I’d like to take the credit, Charu has been a massive influence on our success.
“I’m in awe of her attention to craft – she’s the most creative producer I’ve ever worked with. I’m stoked that Charu is taking this next step, and I look forward to what she achieves next.”
Menon said: “Heckler has always felt like home. A team of prolific artists and storytellers who also happen to be the nicest and warmest set of people in the industry.
“I’m thrilled to come on board as a partner and alongside Richard, continue to grow our incredible team and business in Singapore.”