Research from Tonic Media Network has backed new Medicare findings, showing Australians are still prioritising their health and wellbeing.
Findings from the recent Australian Government Services Australia – Medicare Statistics have found that due to the COVID-19 pandemic, people have become more aware of their health and wellbeing.
Following a dip in face-to-face GP visitation in April of nearly 20 per cent, numbers have remained consistent ever since.
An in-practice survey conducted by Tonic Media Network from April to August supports these findings, having revealed that moving forward from COVID-19, 78 per cent of respondents were taking more active roles in improving their health.
A further 64 per cent agreed visiting the GP regularly after COVID-19 would be important.
The survey also revealed mental health, vaccinations and immunisations are the most popular topics respondents discussed with their GP.
Tonic Media Network managing director Dr. Matthew Cullen said the latest data from Medicare makes clear that people are showing increased concern for their own health and wellbeing, particularly following this year’s global pandemic.
“Australians are still visiting their GPs and for our industry, that means that health out of home traffic remains high as health becomes more important than ever before,” Dr Cullen said.
Tonic Media Network’s commercial director, Sev Celik, added: “Mental health and wellbeing is the most popular and talked about topic between patients and their GPs according to our research”.
“This finding is borne out by the federal government’s pledge to devote $5.7 billion to mental wellbeing in the 2020-21 Budget,” he said.
“People aren’t sick in the doctors’ waiting rooms but are visiting for check ups, prescriptions and other preventive health measures.”
Featured image source: iStock/robynmac
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]
Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]
Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]