Valentine’s Day doesn’t just mean overpriced roses and awkward restaurant dinner dates, it also comes with some surprising superstitions, too.
According to folklore (well, a loose Google search), come February the 14th if a woman sees a squirrel, she’s destined to marry a cheapskate. Slice open an apple on the day and the number of seeds inside will apparently predict the number of children you’re going to have. Sure, red roses mean love, but get a yellow bunch and that means the giver is the devious, jealous type.
Another superstition you may not be aware of is from The Association For Data Driven Marketing & Advertising (ADMA). Ok, not so much a superstition, but for lovers (of marketing) all the same.
ADMA host the marketing industry’s pre-eminent conference annually in the guise of its Global Forum. And it’s back again for 2020, this time at ICC Sydney over two days from the 31st of March.
And, if you’re a lover of data, a lover of advertising, a lover of the latest marketing trends or just want to give your fuddled brain some love, ADMA’s offering a cracking deal of two-for-one tickets to this year’s Global Forum. But you need to be quick! This astonishing ticket offer ends this Valentine’s Day when the clock ticks over to midnight. Click here for full details.
Once again, Global Forum attendees will be treated to a stellar line-up of local and international experts that ADMA’s describing as “be inspired by the bravest in the world”, all with the intention of taking you out of your digital marketing comfort zone.
How’s Australian Of The Year and Thai cave rescue diver, Dr Craig Challen, for starters? Learn all things tech and behavioural from futurist Danielle Di-Masi. Feel slightly inadequate as you learn from corporate philosopher and knowledge designer, Dr Richard Hames, who Forbes Magazine just bestowed the title of “one of the smartest people on the planet”.
Guzman y Gomez CMO Lara Thom’s on the list, alongside Greenpeace CEO David Ritter, while boss of the acclaimed Marketing Academy, Sherilyn Stricker, will be jetting in from the States. But don’t take our word for it, check out the full authoritative speaker list here.
Delegates will get first-hand insights and practical advice from some of the world’s most reputable brands on how they tackle the challenges of the digital revolution and thrive in the age of the customer. Think leadership, CX transformation, CX optimisation, creativity and innovation, plus all the latest marketing technology.
But don’t take our word for it. Help spread the marketing love and book your two-for-one tickets now! And remember – offer closes midnight on the 14th and you’ll be heart-broken if you miss out.
Surf Life Saving Australia has launched a new campaign to fight drownings at the beach, featuring a cheeky approach designed to change behaviour. Every year, over 120 people drown outside the flags on Australian beaches, and that’s too many. So, Surf Life Saving Australia is calling on beachgoers to ‘Give an F About the Flags’ […]
Toyota Australia and HCLTech have upgraded their partnerships with Cricket Australia (CA) to include displaying their global brands on the iconic Australian playing shirts. Toyota will be the men’s front-of-shirt partner and appear on the sleeve of the men’s and women’s playing shirts, while HCLTech will remain on the sleeve of the men’s playing shirt […]
Following continued new business growth, digital consultancy G Squared has made a number of senior appointments to further strengthen its paid media and search offerings. Lead Image: L to R – Steph Hasouros and Ishita Sehdev Steph Hasouros has joined as head of paid media, overseeing the paid media team and its growth. She will also […]
Australia’s major supermarket chains have been accused of potentially false, misleading or deceptive conduct over sustainability claims on Tasmanian salmon products, according to a complaint lodged with the Australian Consumer and Competition Commission (ACCC). Lead Image – ACCC Complaint (Image taken from Woolworths website20 on 4 October 2023 ) Acting on behalf of Living Oceans […]
In their first campaign since winning the global ADV business this past summer, Droga5 London has worked with Royal Enfield to launch their new motorcycle, the Himalayan. The bike was designed for the unpredictability of the Himalayas, and the new platform takes inspiration from the ‘change of plan’ mindset that is required when traversing the […]
Following ongoing growth in Australia, media agency Mediahub is launching in New Zealand as it looks to expand its reach, and provide a truly trans-Tasman offering to clients. Mediahub is part of the IPG Mediabrands network. With offices in both Auckland and Christchurch, Mediahub NZ will provide a market-leading and national NZ capability utilising best-in-class […]
The Havas Media Network and Havas Red have driven off with Avis Budget Group’s (ABG) media and earned PR accounts, respectively, following competitive pitches for both accounts. The two agencies were the incumbents on the account but, with ABG wanting to assess the value it was receiving, the accounts went out to pitch. ABG looked […]
In a massive shift in the broadcasting landscape, Amazon Prime has secured the Australian rights to the next cricket World Cup alongside a range of other tournaments run by the International Cricket Council (ICC) until 2027. The deal means that Australian Cricket fans can only access the tournaments if they have a paid subscription to […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]
B&T unaware of the vitriol & acrimony between the online mattress companies. We were aware of it between News & the ABC.
oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]
The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]