HCF Unveils New ‘Health Comes First’ TVC

HCF Unveils New ‘Health Comes First’ TVC

HCF revealed a new campaign titled ‘HCF Health Intelligence’, featuring creative which taps into Australians’ competitive nature and aims to help empower the nation to take control of their health.

The creative treatment features powerful statistics highlighting how Australia compares with the rest of the world, which ultimately reveals that we may not be as healthy as we think, and encourages Australians to better understand what factors contribute to health and wellbeing.

Phase one of ‘HCF Health Intelligence’, live from 15th January, includes metro and regional TV, digital, mobile and out of home. Phase two of the campaign, launching late January, will include the HCF Health Intelligence test for consumers and content aimed at improving their health intelligence.

The latest creative presents an evolution and continuation of the brand’s major refresh which began in May last year, when HCF revealed a refreshed logo and modernised colour palette as well as a new brand proposition of ‘Health Comes First’.

Jenny Williams, chief marketing officer, HCF, said: “This new creative – HCF Health Intelligence – is part of the evolution of the brand refresh which has seen us undertake a marketing and digital transformation and talk about ourselves in a bolder and more meaningful way.

“We are excited to continue this into our new creative, which uses powerful data to make a statement about Australians’ knowledge of health. Our goal is to empower consumers to not only understand their health but to actually make lifestyle changes which will have a positive impact.

“We are committed to championing Australians’ health which is why we have focused on developing content and tools which can help both members and non-members make changes where it’s needed the most.”


Agencies: The Glue Society; Revolver; Match; Serendipity; AnalogFolk; Slik; WE Buchan & One Green Bean

Please login with linkedin to comment


Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]