HBT Rebrands To HBK

HBT Rebrands To HBK
SHARE
THIS



Melbourne creative and digital agency, HBT, today announced it has rebranded as HBK.

In late 2018, the agency’s digital director Luke Kelly (featured image, far left) joined co-founders David Hayes (featured image, far right) and Michael Berry (featured image, second from right) on HBT’s leadership team, and the new name reflects the agency’s new partner and focus.

Co-founder David Hayes said: “Luke Kelly joined us five years ago, and in that time, as we’d hoped, he’s led our transformation into a genuinely integrated creative and digital agency.

“The opportunity was vast.

“We saw so many frustrated clients; so many creative agencies just paying lip service to digital, and at the same time, digital agencies who didn’t really understand marketing, or how to run a business.

“We’ve grown substantially since Luke joined, and it’s all been organic — growth from existing clients, or marketers who’ve seen what we’ve been doing.”

In more news, long-term staffer Sheridan Devereux (featured image, second from left) has been promoted to general manager.

Co-founder Michael Berry said: “Sheridan has been running the business very successfully for some time now. She’s a great leader and a great thinker. She’s an important part of the future of our business.”

Additionally, long term art director Stuart Penny has been promoted to creative director.

Berry said: “Stu has that rare combination in a creative person — he’s a terrific original thinker, but also a very effective leader.

“Culture is very important in our business, and Stu’s a huge part of that.”

Established 22 years ago with foundation client Cabot’s Woodcare, HBK combines strategic and creative thinking with a digital expertise that runs right through its client base including Dulux Group, STIHL, Ansell and The District Docklands, among many others.

Following the agency’s acquisition of Hardwire in 2018, HBK has expanded its financial services portfolio, working closely with IFM, ESS Super and HESTA.

Please login with linkedin to comment

HBK HBT

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]