B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: HBT Rebrands To HBK
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > HBT Rebrands To HBK
Media

HBT Rebrands To HBK

Staff Writers
Published on: 1st July 2019 at 12:07 PM
Staff Writers
Share
2 Min Read
SHARE

Melbourne creative and digital agency, HBT, today announced it has rebranded as HBK.

In late 2018, the agency’s digital director Luke Kelly (featured image, far left) joined co-founders David Hayes (featured image, far right) and Michael Berry (featured image, second from right) on HBT’s leadership team, and the new name reflects the agency’s new partner and focus.

Co-founder David Hayes said: “Luke Kelly joined us five years ago, and in that time, as we’d hoped, he’s led our transformation into a genuinely integrated creative and digital agency.

“The opportunity was vast.

“We saw so many frustrated clients; so many creative agencies just paying lip service to digital, and at the same time, digital agencies who didn’t really understand marketing, or how to run a business.

“We’ve grown substantially since Luke joined, and it’s all been organic — growth from existing clients, or marketers who’ve seen what we’ve been doing.”

In more news, long-term staffer Sheridan Devereux (featured image, second from left) has been promoted to general manager.

Co-founder Michael Berry said: “Sheridan has been running the business very successfully for some time now. She’s a great leader and a great thinker. She’s an important part of the future of our business.”

Additionally, long term art director Stuart Penny has been promoted to creative director.

Berry said: “Stu has that rare combination in a creative person — he’s a terrific original thinker, but also a very effective leader.

“Culture is very important in our business, and Stu’s a huge part of that.”

Established 22 years ago with foundation client Cabot’s Woodcare, HBK combines strategic and creative thinking with a digital expertise that runs right through its client base including Dulux Group, STIHL, Ansell and The District Docklands, among many others.

Following the agency’s acquisition of Hardwire in 2018, HBK has expanded its financial services portfolio, working closely with IFM, ESS Super and HESTA.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: HBK, HBT
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?