Hawke’s Brewing Co. and Heaps Normal, have drawn on their mateship, strengthened through the most challenging year on record, to campaign for each other’s top beers in the upcoming annuals GABS Hottest 100 Craft Beer Poll.
The GABS Hottest 100 is globally considered one of the largest polls of its type, aiming to bring craft beer and independent brewers conversation to the fore.
“In a market where independent brewers account for less than 10 per cent of Australia’s total beer volume, the GABS Hottest 100 Craft Beer Poll is a massive opportunity to promote the importance of us indies sticking together,” says Hawke’s co-founder, Nathan Lennon.
“This year’s GABS campaign is our way to also throw some support behind the team at Heaps Normal, who are fostering such an important and inclusive movement through their brand, but who have also been our go-to pals for sharing advice, hugs, laughs & beers during what’s been the craziest year any of us can remember.”
Heaps Normal stormed onto the market in 2020 with its debut 0.5% ABV ‘Quiet XPA’ release.
“We’re stoked to join forces with Hawke’s this year to highlight the importance of mateship in both our journeys as indie brewers,” said Heaps Normal CEO and co-founder, Andy Miller.
“It’s been genuinely humbling to have had such incredible support from our brothers and sisters in the alcoholic craft beer category. Hawke’s has been one of those supporters, so we jumped at the chance to team up.”
“To see an alcohol-free beer earn a place in the Logies of the craft beer industry would highlight just how far the conversation around mindful drinking has come.”
Voting for the GABS Hottest 100 is now open.
To vote for beer and mateship in this year’s poll, vote Hawke’s Patio Pale and Heaps Normal Quiet XPA at either #1 or #2, and complete your ballot by voting for any of your other favourite indie beers.
