Havas Worldwide Takes Top Gong At The Effies
Havas Worldwide has won the Grand Prix at the APAC Effie Awards 2015 held in Singapore for its campaign ‘No Child Brides’ for client Child Survival India.
Check out the clip below.
The Effies saw a total of 61 awards presented, one Grand Effie, 17 Golds, 19 Silvers and 24 Bronzes.
The winners emerged from 92 finalists across 36 categories and the coveted Agency of the Year Award went to Ogilvy & Mather Mumbai who picked up eight awards – two Golds, four Silvers and two Bronzes. Lowe & Partners Worldwide Mumbai and DDB Auckland came in second and third respectively.
Ogilvy & Mather was named the Agency Network of the Year, picking up a total of four Golds, four Silvers and four Bronzes from its agencies in the region followed by BBDO Worldwide and Lowe & Partners.
India was the biggest winner walking away with a total haul of 18 awards, including the Grand Effie followed by Australia and New Zealand with 15 and 11 awards respectively.
Awards Chairman Jarek Ziebinski said, “Awarding Ideas that Work’ may sound like a simple concept but winning an APAC Effie is more than just an accolade. It is an affirmation of being the best in the Asia Pacific region, a true recognition of an agency’s expertise in delivering marketing campaigns that work and achieve results. This is the core reason our creative industry exists. It also further validates a successful two-way collaboration between clients and agencies and the synergies that arise from it”.
The APAC Effie Awards is organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. Harris Thajeb, CAAAA Chairman said, “We are impressed with the high quality of work submitted. The Asia Pacific region has again proven its relevance by continuing to improvise and explore new ways through the use of new technologies and fresh ideas to create an impact in their marketing communications and it is through this celebration that we honour marketing effectiveness excellence and recognise the success of these marketing campaigns.”
See below for the full list of winners.
| Entry Title | Category | Client | Agency | Country | |
| Grand Effie | |||||
| No Child Brides | GoodWorks – Non Profit | Child Survival India | Havas Worldwide | India | |
| Gold | |||||
| McDonald’s: Surprise Alarm | Multi-Market – Products & Services | McDonald’s APMEA | DDB Group Singapore | Singapore | |
| Gillette-Scandal Shave | Beauty & Wellness | P&G | BBDO China | China | |
| The Campaign That Created History | Government / Institutional | Bharatiya Janata Party (BJP) | Soho Square Advertising & Marketing | India | |
| Penny the Pirate | Healthcare | Luxottica | Saatchi & Saatchi | Australia | |
| Giving is the Best Communication | IT /Telco | TrueMove H | Ogilvy & Mather Advertising | Thailand | |
| From ‘Dark’ to Connectivity | Branded Utility | Unilever India | Lowe Lintas + Partners | India | |
| Rabbit Billboard | David vs Goliath | Hell Pizza | Barnes, Catmur & Friends | New Zealand | |
| Help A Child Reach 5 | GoodWorks – Brand | Unilever | Lowe + Partners Worldwide | United Kingdom | |
| No Child Brides | GoodWorks – Non Profit | Child Survival India | Havas Worldwide | India | |
| Not A Bug Splat | GoodWorks – Non Profit | Reprieve/FFR | BBDO Pakistan | Pakistan | |
| Rice-code | Media Innovation | Inakadate Village | Hakuhodo | Japan | |
| From ‘Dark’ to Connectivity | Media Innovation | Unilever India | Lowe Lintas + Partners | India | |
| How ‘cat-call’ sparked a debate | Small Budget-Products | MARS Australia | Clemenger BBDO Melbourne | Australia | |
| Message Barter | Small Budget-Services | The Akanksha Foundation | Ogilvy & Mather | India | |
| AAMI’s Rhonda and Ketut- A Love Story | Sustained Success | Suncorp | Ogilvy & Mather | Australia | |
| You’ll Only Need One | Sustained Success | STIHL | DDB Group NZ | New Zealand | |
| Penny the Pirate | Youth Marketing | Luxottica | Saatchi & Saatchi | Australia | |
| Silver | |||||
| Honda Odyssey – Be Our Best Critic | Automotive | Honda Australia | Leo Burnett Melbourne | Australia | |
| Made With Love In | Food | Nutricia | Y&R NZ | New Zealand | |
| Mistakes | Government / Institutional | New Zealand Transport Agency | Clemenger BBDO | New Zealand | |
| Break the Barrier | Healthcare | St John Ambulance Western Australia | The Brand Agency | Australia | |
| Wonder Core | Healthcare | Oak Lawn Marketing | Hakuhodo | Japan | |
| #PledgeToVote | IT /Telco | Google India | Ogilvy & Mather | India | |
| Google Reunion | IT /Telco | Google India | Ogilvy & Mather | India | |
| Rabbit Billboard | Retail | Hell Pizza | Barnes, Catmur & Friends | New Zealand | |
| From ‘Dark’ to Connectivity | Asia Pacific Brands | Unilever India | Lowe Lintas + Partners | India | |
| Bring Down The King | Brand Experience | SKY Television New Zealand | DDB Group NZ | New Zealand | |
| Kit Kat as a Train Ticket | GoodWorks – Brand | Nestle Japan | JWT | Japan | |
| Message Barter | GoodWorks – Non Profit | The Akanksha Foundation | Ogilvy & Mather | India | |
| Share My Dabba | GoodWorks – Non Profit | Happylife Welfare Org. | McCann World Group | India | |
| Share For Dogs | Media Innovation | Mars Pedigree | Colenso BBDO | New Zealand | |
| From ‘Dark’ to Connectivity | New Product or Service | Unilever India | Lowe Lintas + Partners | India | |
| Humanizing Technology in India | Sustained Success | VOLTAS | Soho Square Advertising & Marketing | India | |
| A World without Animals | Small Budget-Services | Paw Justice | DDB Group NZ | New Zealand | |
| Rabbit Billboard | Small Budget-Products | Hell Pizza | Barnes, Catmur & Friends | New Zealand | |
| Drinking, Do It Properly. | Youth Marketing | DrinkWise Australia | Clemenger BBDO Melbourne | Australia | |
| Bronze | |||||
| Real Life Never Stops | Multi-Market – Products & Services | AIA Group | TBWA\ Hong Kong | Hong Kong | |
| The Priceless Engine – JT Campaign | Multi-Market – Products & Services | MasterCard | Digital Arts Network | Singapore | |
| Great Just became Interesting | Automotive | Fiat India | Grey Group | India | |
| Envy can be a positive force | Beauty & Wellness | SSUP | JWT | Thailand | |
| Shampoo Advertising.Where’s the hair | Beauty & Wellness | Unilever Malaysia | Mindshare Malaysia | Malaysia | |
| Winged Eye | Beauty & Wellness | L’Oreal Paris | McCann Melbourne | Australia | |
| How Being Stupid was Sensible | Beverages – Alcohol | Carlton United Breweries | Clemenger BBDO Melbourne | Australia | |
| Taking On Formality In Indian Homes | Beverages Non-Alcohol | Coca-Cola | McCann World Group | India | |
| Taste of Togetherness | Beverages Non-Alcohol | Hindustan Unilever | Ogilvy & Mather | India | |
| The Attention Powered Car | Corporate Reputation/Professional Services | RAC Western Australia | JWT Sydney | Australia | |
| Locally Famous | Financial Products & Services | MasterCard | McCann Sydney | Australia | |
| The Priceless Engine – JT Campaign | Financial Products & Services | MasterCard | Digital Arts Network | Singapore | |
| Kissanpur: Real Connectivity | Food | Unilever India | Lowe Lintas + Partners | India | |
| One Step At A Time | Household/Home Products & Services | Unilever | Lowe Singapore | Singapore | |
| Stay Living: Slaying Sales Targets | IT /Telco | Boost Mobile | The Monkeys | Australia | |
| Bring Down The King | Media, Entertainment & Leisure | SKY Television New Zealand | DDB Group NZ | New Zealand | |
| Bandaid-Heal with love | Brand Revitalisation | Shanghai Johnson & Johnson | BBDO China | China | |
| Mother Book: The World’s First-ever | Small Budget-Services | Kishokai Medical Co. | Dentsu Inc. | Japan | |
| Don’t Let Go | Sponsorship & Event Marketing | Samsung | Colenso BBDO | New Zealand | |
| Instagram Marathon | Sponsorship & Event Marketing | Nike Hong Kong | Ogilvy & Mather Advertising, Hong Kong | Hong Kong | |
| Making Data Sexy | Sponsorship & Event Marketing | IBM | OgilvyOne | Australia | |
| How ‘cat-call’ sparked a debate | Brand Experience | MARS Australia | Clemenger BBDO Melbourne | Australia | |
| Tayyari Jeet Ki (Prepare to Win) | Sustained Success | Mondelez India Foods | Ogilvy & Mather | India | |
| What are you doing on ice? | Youth Marketing | Department of Health, Victoria | Lifelounge | Australia | |
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