Havas Media has snared Kia Australia’s $19 million media account.
Initiative held the account, however, did not pitch for the business this time around.
Kia and Hyundai’s global in-house agency Innocean Australia announced the new deal while Havas joins ADMATIC on the roster who is responsible for Kia’s digital and programmatic media. Both media agencies work into Innocean Australia.
Innocean Australia CEOPeter Fitzhardinge said: “Havas Media proved to be the right fit. They are a new media agency in town and have had good success in their first three years. I like Mike and his team. They are ambitious, nimble and innovative and they’re not scared to try new things.
Fitzhardinge said of the previous media agency: “Initiative have been a major part of Kia’s success since 2008 and I thank them for all they have done to help build the brand and the business over this time.”
Havas Media CEO Mike Wilson added: “All of us at Havas Media are extremely proud and excited to be working with both Innocean and Kia Motors. We’ll look to contribute some dynamic, fresh thinking to the business and look forward to helping Kia continue its rapid growth in Australia.”
Havas will take over responsibilities from April.
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