B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Havas Media Appoints Brendon Peters To Lead The Agency’s Ecommerce Offering
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Havas Media Appoints Brendon Peters To Lead The Agency’s Ecommerce Offering
Marketing

Havas Media Appoints Brendon Peters To Lead The Agency’s Ecommerce Offering

Staff Writers
Published on: 11th May 2022 at 9:34 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Havas Media Group has announced the appointment of leading ecommerce practitioner Brendon Peters (main photo) as Ecommerce Director of Havas Market, the Group’s newly launched full-service ecommerce offering.

The key appointment will see Peters help develop Havas Market’s commerce product suite across the Australian offering’s full spectrum of capabilities, including commerce consultancy, customer experience, ecommerce and online marketplace strategy, fulfilment strategies, operations, CRM, and analytics.

Virginia Hyland, CEO of Havas Media Group said: “Brendon Peters’ appointment is a game changer for Havas Media. He deeply understands the challenges of marketers and is one of the best ecommerce professionals in Australia. Brendon has a wealth of experience, both client and agency side, and a credible, unique point of view around how we can design and deliver a meaningful impact on a business as a proven
partner.”

“The past 12 months have seen us grow and transform some of Australia’s most loved brands in the ecommerce space. With Brendon joining the team, our clients will immediately reap the benefits of his proven experience as they continue their ecommerce journey.”

He will work closely with clients to collaboratively solve complex business challenges and transform their ecommerce strategies to deliver tangible results, including driving incremental revenue. Another key component of Brendon’s role will involve providing end-to-end strategic recommendations across the entire ecommerce ecosystem.”

Peters brings years of experience in the ecommerce realm to the newly created role, including as ecommerce manager at ASX-listed Noni B Group, head of ecommerce at House of Quirky, a senior consultant at Practicology ANZ and global ecommerce accelerator Pattern International.

Peters looks forward to helping clients leverage new, and emerging opportunities as brands rapidly shift their focus to online sales: “I’m beyond excited to join Havas to elevate the Havas Media ecommerce capability. We’ve been able to draw on my history working in-house for brands, and more recently as an ecommerce consultant, to tackle the unique challenges our clients are facing,” he said.

“By putting the customer first, we are creating superior customer experiences across all our clients’ channels – helping them achieve targets, but also helping them understand their business needs to scale.”

Havas Market is a tailored iteration of the global Havas ecommerce offering designed for the needs of the Australian market. Its capabilities have been fully integrated into the broader Havas Media business, ensuring ecommerce is seamlessly connected to a single communication approach and enhancing Havas’ ability to work with clients across the entire customer journey.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: havas media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Stan Unveils Powerful Campaign To Ignite Passion Ahead Of The 2025 British & Irish Lions Tour
12/06/2025
Creative Company Supaflr Unleashes Directing Wizards Watts On The AUS/NZ Market
12/06/2025
Tubi International Boss David Salmon: ‘We’re Not Asking You To Be Completely Monogamous…But We Have The Largest Premium Content Library In Australia’ 
12/06/2025
TV Ratings (11/6/2025): 1M Tune In For Swimming Trials Finals
12/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?