Havas has today announced the appointment of Naked New York MD, Matt Houltham as its new group managing director to lead a combined integrated Village offering in Melbourne.
Houltham’s appointment will see Havas drop its Worldwide and Media branding to become Havas Melbourne, making it the first Havas operation in APAC to operate as a single P&L combining creative, media, digital and employer brand.
Havas Melbourne will be supported by PR, with Havas-owned Red Agency operating from the same office.
The move signals a major strategic shift for Havas Melbourne and fully embraces the Group’s Village strategy to aggressively integrate creative, digital, PR and media to provide more effective and efficient solutions for clients.
Houltham joins the Havas Melbourne team on 27 January 2016. He will report directly to Group COO James Wright, and also work alongside Havas Creative Group CEO Anthony Gregorio and Havas Media CEO Mike Wilson, who he previously worked for as the MD of Naked in Melbourne.
“Our focus for the Havas Village is to excel at creating meaningful connections between people and brands through creativity, media and innovation.,” Wright said.
“Matt will help us integrate each discipline to make us more nimble and agile to the market, uniting some of the best minds in Melbourne to create ruthlessly effective campaigns for clients. It’s no small feat to lure Matt away from the bright lights of New York but we’re thrilled to be bringing such as well-respected and experienced talent back to Melbourne to help us deliver on some of our exciting plans for 2016 and beyond.”
Houltham added, “It’s great to be coming home to work alongside some of the best in the business, even the idea of working with Mike Wilson again didn’t put me off.
“The industry is evolving and we need to put client and consumer needs above siloed business units to create programs that drive growth for brand. I’m looking forward to bringing our Melbourne teams together to drive our business forward in 2016.”
Houltham steps into the role with more than 14 years leadership experience from some of the biggest advertising and media agency names. Most recently, Houltham was managing director of Naked Communications in New York where he transformed the business into a strategy-led creative agency. Prior to this he held a number of leadership roles at Naked Communications in Australia, ZenithOptimedia and Mojo and Publicis Digital.
Havas Melbourne works with clients including Coles, Danone, Mercedes-Benz, Warrnambool and Telstra.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.