Havas Group To Acquire Digital Conversion Specialist Catchi
Havas Group has announced the acquisition of Catchi, a digital conversion rate optimisation (CRO) specialist across Australia and New Zealand.
The company has a collective 50 years’ domestic and international experience across its team, helping businesses to optimise their digital channels and convert their website visitors into leads and sales.
Catchi was founded in 2013 in Auckland by digital marketing experts Cornelius and Linda Boertjens before expanding to Australia in 2015 in Sydney and Melbourne under the leadership of Michaela Aguilar.
The business now has a team of over 15 consultants and technical experts across the trans-Tasman, with a client portfolio that includes ANZ, Genesis Energy, Southern Cross Health Society, Ticketek, Air New Zealand, Fairfax Media, Les Mills International, Foxtel, Aussie, and Energy Australia.
In addition to CRO, Catchi’s core services include personalisation, digital analytics and insights, and technology consultancy and implementation.
Havas Group CEO Yannick Bolloré said: “The acquisition of Catchi forms part of an ongoing strategy to ensure that we are able to provide cutting-edge technology solutions and the most complete integrated marketing services offering in the ANZ market through our Village model.
“I am delighted to welcome the team to the Havas Family.”
Anthony Freedman, chairman of Havas Group in Australia and New Zealand, added: “We are delighted to welcome Catchi on board as leading experts in their field.
“Their understanding of the role that technology can play in delivering more effective digital marketing solutions is a natural fit and extension to our current capabilities.
“We remain committed to being Australia’s most progressive marketing communications company, blending market-leading creative thinking with state-of-the-art marketing science.
“We will continue to develop both capabilities by attracting top talent, developing new capabilities and acquiring companies who are leaders in their field.”
Boertjens said: “This is a very exciting milestone for Catchi. We have been proud to deliver consistently strong and tangible results for so many clients, and provide great value and insights that businesses have been able to take advantage of to make their marketing budgets go further.
“Now we have an opportunity to take our business to the next level by being able to access Havas’ global client network and expertise, which will also benefit our current clients.
“We’re thrilled to join forces with the Havas Group and become part of its progressive offering, helping to deliver even greater efficiencies and impact on clients’ marketing activities.”
Photo (L-R): Linda Boertjens, Cornelius Boertjens, Michaela Aguilar, Rogan Gilhespe
Latest News
Facebook Introduces New Measures To Stop The Spread Of Holocaust Misinformation
Facebook has introduced new safeguards to limit the spread of misinformation around the Holocaust. The new measures, announced on International Holocaust Rememberance Day, will see any Facebook user who searches for terms associated with either the Holocaust or Holocaust denial recieve a message from Facebook encouraging them to connect with credible information about the Holocaust. […]
Busting 6 Of The Biggest Ad Tech Myths
When it comes to header bidding and wrapper solutions offered by sell-side platforms (SSPs) – it can be a pretty confusing landscape out there. The technology itself is complex, and this is further compounded by a lot myths doing the rounds. Before we start, if you need a quick refresher on the basics – what […]
Droga5 London Rolls Out New International Visual Identity For CUPRA
Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, challenging the conventions of design in the car category. The identity is part of the new brand platform, ‘Another Way’, and provides CUPRA with an unexpected modular visual language that shows both the car and […]
Shutterstock Acquires 3D Marketplace TurboSquid
Global creative platform Shutterstock has entered an agreement to purchase TurboSquid, considered the world’s largest 3D marketplace. For more than 20 years, TurboSquid has been a 3D industry leader, offering a unified 3D workflow, and operating a marketplace offering of more than 1 million 3D models, a 2D marketplace derived from 3D objects, and a […]
Are Media Appoints Melissa Mason As Digital Editor For ELLE & Marie Claire
Are Media has appointed Melissa Mason as Editor (Digital) of its heritage fashion brands ELLE and marie claire.
M&C Saatchi’s Timothy Ng: “How Do You Solve A Business Problem With Creativity?”
M&C Saatchi’s webinar series Open House kicked off last night, with an introductory session from Justin Graham, Group CEO AUNZ and Timothy Ng (pictured below), Account Manager. Open House is an initiative that consists of a series of free webinars, as well offering participants the chance to secure a paid internship, aimed at career movers, […]
WPP Named In Bloomberg Gender-Equality Index For Third Year In A Row
WPP was today named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognises companies committed to advancing gender equality in the workplace through policy development, representation and transparency. The 2021 GEI is made up of 380 companies from 11 sectors headquartered across 44 countries and regions, all raising the […]
Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]
Florida Financial Officer ‘Offers’ To Host Olympics With “Bonkers” Pitch
Florida’s chief financial officer on Monday (local time) told the International Olympic Committee that Florida would be happy to host the Olympics amid speculation that current host Japan may back out. Jimmy Patronis sent a letter to Thomas Bach, the head of the IOC, as Agence France-Presse reports, “to encourage you to consider relocating the […]
Kerry O’Brien Rejects Order Of Australia Award, As Media Greats Score Gongs
In top news for those who strive for averageness & mediocrity, the Order Of Australia list becoming increasingly uncool.
ABC Reporter Confronted For Speaking During Invasion Day Rally: “How Dare You”
Sadly, the 26th of January is turning into a day of division. On the upside, everyone in Cronulla behaved themselves.
Salesforce And Accenture Combine To Help Businesses Achieve Sustainability Goals
As predicted by B&T, sustainability to be the buzzword for 2021. We're less confident of our crêpe Suzette prediction.
When You Do And Don’t Need AI
Here's top tips for when you do and don't need AI. Alternatively, ask Alexa if she thinks it's worth reading.
30 Under 30: Industry Success Story Ricci Meldrum Reveals What Makes The Best Ads Great
Here, B&T's chatting with TBWA Melbourne MD Ricci Meldrum. Well, it was more a question-answer thing than a chat per se.
Selena Gomez Tries Vegemite By The Spoonful – Doesn’t End Well
Selena Gomez tastes Australian delicacies on her US TV show. Thankfully, it was decided to give Coon a wide berth.
Boost Mobile Continues Refurbished iPhone Deal With Coles
Coles joins the local pub carpark and Cash Converters as the place to land yourself a cheap, secondhand iPhone.
Taylor Swift The Most Popular Artist To Listen To While WFH
Tay Tay tops list for most popular WFH artists. Strangely, no mention of Megadeath or Cannibal Corpse for that matter.
SKYN Condoms Launches Progressive Campaign ‘Pleasure Is An Endless Exploration’ Via PRETTYBIRD UK
It's yet another condom commercial that arguably bears little resemblance whatsoever to most people's sex lives.
TikTok Shares New #SeaShanty Campaign Following Viral Success Of Scottish Postman
With the advertising industry's love of beards & alcohol it was only a matter of time before the sea shanty resurfaced.
Government’s $23.9 Million COVID-19 Ad Campaign Launches In Push To Get People Vaccinated
B&T staff nervous about COVID vaccine side effects. Less nervous about what was in those six pingas on the weekend.
The Agency Versus The In House Model For 2021
Other than Ray Martin's toupee, the "agency versus in-house" debate remains the media industry's great unknown.
Woolies Remains Australia’s Most Valuable Brand
Woolies tops list of Australia's most valuable brands. Not surprising given it's Australia's most expensive supermarket.
Clems Melbourne Promotes Georgia Jones To Head Of Business Management
Clems Melbourne promotes Georgia Jones to the slightly serious sounding role of head of business management.
McCann Snares Creatives Josh Aitken And B&T 30 Under 30 Winner Willy Maitland
Further proof a B&T 30 Under 30 award doesn't just land you a cheap looking perspex trophy comes this industry news.
Events Agency Director Nigel Ruffell Reveals How His Company Survived 2020
There are few industries that have been hit harder by the coronavirus pandemic than events, with agencies forced to pivot in surprising and innovative directions to survive. Nigel Ruffell is the director of The Company We Keep, a live brand experience agency that hosts events at 15,000 pax, and opened its doors in 2018. With […]
Australian Ethical Appoints R/GA As Innovation & Marketing Partner
R/GA forced to immediately remove the foie gras & shark fin soup from office fridge after snaring Australian Ethical.
Shaquille O’Neal To Front PointsBet’s Australian Brand Campaign
Reckon Australia had just about reached online sports betting saturation? Think again with this latest announcement.
Dentsu Strengthens Its Customer Experience Capabilities In Australia
Dentsu sidles up to the tech giants Salesforce, Adobe, Sitecore & Google. Well, maybe not Google for too much longer.
Ex-CUB Marketing Director Chris Maxwell Launches In-House Focused Consultancy Lution
Lution is a marketing, data & tech consultancy and is not to be mistaken with ablution or having to take a poo.
Sky News Australia Nabs Ross Greenwood As Business Weekend Anchor
Australian business and finance expert Ross Greenwood has signed exclusively with Sky News Australia as business editor and anchor of Business Weekend. With more than 40 years’ experience covering business news in Australia and around the world, Greenwood brings expertise to the role of Sky News business editor where he will lead the network’s business […]
