Havas Group has announced the acquisition of Catchi, a digital conversion rate optimisation (CRO) specialist across Australia and New Zealand.
The company has a collective 50 years’ domestic and international experience across its team, helping businesses to optimise their digital channels and convert their website visitors into leads and sales.
Catchi was founded in 2013 in Auckland by digital marketing experts Cornelius and Linda Boertjens before expanding to Australia in 2015 in Sydney and Melbourne under the leadership of Michaela Aguilar.
The business now has a team of over 15 consultants and technical experts across the trans-Tasman, with a client portfolio that includes ANZ, Genesis Energy, Southern Cross Health Society, Ticketek, Air New Zealand, Fairfax Media, Les Mills International, Foxtel, Aussie, and Energy Australia.
In addition to CRO, Catchi’s core services include personalisation, digital analytics and insights, and technology consultancy and implementation.
Havas Group CEO Yannick Bolloré said: “The acquisition of Catchi forms part of an ongoing strategy to ensure that we are able to provide cutting-edge technology solutions and the most complete integrated marketing services offering in the ANZ market through our Village model.
“I am delighted to welcome the team to the Havas Family.”
Anthony Freedman, chairman of Havas Group in Australia and New Zealand, added: “We are delighted to welcome Catchi on board as leading experts in their field.
“Their understanding of the role that technology can play in delivering more effective digital marketing solutions is a natural fit and extension to our current capabilities.
“We remain committed to being Australia’s most progressive marketing communications company, blending market-leading creative thinking with state-of-the-art marketing science.
“We will continue to develop both capabilities by attracting top talent, developing new capabilities and acquiring companies who are leaders in their field.”
Boertjens said: “This is a very exciting milestone for Catchi. We have been proud to deliver consistently strong and tangible results for so many clients, and provide great value and insights that businesses have been able to take advantage of to make their marketing budgets go further.
“Now we have an opportunity to take our business to the next level by being able to access Havas’ global client network and expertise, which will also benefit our current clients.
“We’re thrilled to join forces with the Havas Group and become part of its progressive offering, helping to deliver even greater efficiencies and impact on clients’ marketing activities.”
Photo (L-R): Linda Boertjens, Cornelius Boertjens, Michaela Aguilar, Rogan Gilhespe
Facebook has introduced new safeguards to limit the spread of misinformation around the Holocaust. The new measures, announced on International Holocaust Rememberance Day, will see any Facebook user who searches for terms associated with either the Holocaust or Holocaust denial recieve a message from Facebook encouraging them to connect with credible information about the Holocaust. […]
When it comes to header bidding and wrapper solutions offered by sell-side platforms (SSPs) – it can be a pretty confusing landscape out there. The technology itself is complex, and this is further compounded by a lot myths doing the rounds. Before we start, if you need a quick refresher on the basics – what […]
Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, challenging the conventions of design in the car category. The identity is part of the new brand platform, ‘Another Way’, and provides CUPRA with an unexpected modular visual language that shows both the car and […]
Global creative platform Shutterstock has entered an agreement to purchase TurboSquid, considered the world’s largest 3D marketplace. For more than 20 years, TurboSquid has been a 3D industry leader, offering a unified 3D workflow, and operating a marketplace offering of more than 1 million 3D models, a 2D marketplace derived from 3D objects, and a […]
M&C Saatchi’s webinar series Open House kicked off last night, with an introductory session from Justin Graham, Group CEO AUNZ and Timothy Ng (pictured below), Account Manager. Open House is an initiative that consists of a series of free webinars, as well offering participants the chance to secure a paid internship, aimed at career movers, […]
WPP was today named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognises companies committed to advancing gender equality in the workplace through policy development, representation and transparency. The 2021 GEI is made up of 380 companies from 11 sectors headquartered across 44 countries and regions, all raising the […]
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]
Florida’s chief financial officer on Monday (local time) told the International Olympic Committee that Florida would be happy to host the Olympics amid speculation that current host Japan may back out. Jimmy Patronis sent a letter to Thomas Bach, the head of the IOC, as Agence France-Presse reports, “to encourage you to consider relocating the […]
There are few industries that have been hit harder by the coronavirus pandemic than events, with agencies forced to pivot in surprising and innovative directions to survive. Nigel Ruffell is the director of The Company We Keep, a live brand experience agency that hosts events at 15,000 pax, and opened its doors in 2018. With […]
Australian business and finance expert Ross Greenwood has signed exclusively with Sky News Australia as business editor and anchor of Business Weekend. With more than 40 years’ experience covering business news in Australia and around the world, Greenwood brings expertise to the role of Sky News business editor where he will lead the network’s business […]