Newly released research has revealed the top celebrity style icon in Australia is British singer Harry Styles.
The former One Direction lead recently caused a fashion sensation by starring on the front cover of Vogue in gender-fluid couture. As well as in Australia, Styles is also the most searched for fashion icon in 17 other countries, including New Zealand, the UK, Ireland and Mexico.
Billie Eilish tops the list of celebrities that people Google for fashion inspiration in 19 countries, including Canada, Portugal and South Africa. The singer embraces over-sized and loose-fitting ensembles, reportedly so others can’t comment on her body shape, and people around the world are, if Google data is anything to by, loving it. Often in matching baggy trouser and top ensembles on the red carpet, she’s regularly seen in head-to-toe Gucci, Burberry or Louis Vuitton.
The research, compiled by Money.co.uk, uses 12 months of Google search data to find out which celebrity Australians are turning to the most for fashion inspiration.
The number of online searches for hundreds of the world’s most famous and stylish people alongside the word ‘outfit’ were collated, to reveal which celebrity looks are Googled the most.
Lady Gaga features on the list in third place, with France searching for her outfits the most for their style inspiration, along with other countries such as Belgium and Colombia. A fashion maverick since the day she became famous, Gaga’s outfits have ranged from meat dresses to Audrey Hepburn-esque gowns.
Although none take the top three spot, it’s interesting to see that three of the Kardashian/Jenner family make the top ten global list. Kylie Jenner, 23, places highest in fourth place, with Zimbabwe, Belize and Laos all searching for her fashion looks the most.
Kim Kardashian is in sixth place, countries such as Bulgaria and Botswana search for her outfits the most, and Kendall places eighth with four countries Googling her style more than any other celeb.
Royal style still reigns it seems, with Meghan Markle and Kate Middleton both featuring as top searches around the world. Meghan Markle, who now lives in California with Prince Harry, has the most Googled style in Tunisia, Madagascar, and Monaco. The future Queen of England, Kate Middleton, is the top celebrity fashion search in Italy.
According to the data, the most fashionable men are British singer Harry Styles and Canadian rapper Drake. With very different styles, Drake favours more subtle outfits filled with retro Nike sportswear and tracksuits.
In both Europe and Asia, Billie Eilish tops the list, whereas in Africa Ariana Grande is the most popular celebrity style icon. Lady Gaga is both North and South America’s most searched for fashion icon, and in Oceania Harry Styles’ outfits are being searched for the most.
Top celebrity style icons around the world
|Celebrity||Number of countries they are the most Googled fashion icon|
|Kim Kardashian West||6|
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]