Harry Styles Is Australia’s Most Popular Celebrity Style Icon, Google Search Data Shows

Harry Styles Is Australia’s Most Popular Celebrity Style Icon, Google Search Data Shows
B&T Magazine
Edited by B&T Magazine

Newly released research has revealed the top celebrity style icon in Australia is British singer Harry Styles.

The former One Direction lead recently caused a fashion sensation by starring on the front cover of Vogue in gender-fluid couture. As well as in Australia, Styles is also the most searched for fashion icon in 17 other countries, including New Zealand, the UK, Ireland and Mexico.

Billie Eilish tops the list of celebrities that people Google for fashion inspiration in 19 countries, including Canada, Portugal and South Africa. The singer embraces over-sized and loose-fitting ensembles, reportedly so others can’t comment on her body shape, and people around the world are, if Google data is anything to by, loving it. Often in matching baggy trouser and top ensembles on the red carpet, she’s regularly seen in head-to-toe Gucci, Burberry or Louis Vuitton.

The research, compiled by Money.co.uk, uses 12 months of Google search data to find out which celebrity Australians are turning to the most for fashion inspiration.

The number of online searches for hundreds of the world’s most famous and stylish people alongside the word ‘outfit’ were collated, to reveal which celebrity looks are Googled the most.

Source: Money.co.uk

Lady Gaga features on the list in third place, with France searching for her outfits the most for their style inspiration, along with other countries such as Belgium and Colombia. A fashion maverick since the day she became famous, Gaga’s outfits have ranged from meat dresses to Audrey Hepburn-esque gowns.

Although none take the top three spot, it’s interesting to see that three of the Kardashian/Jenner family make the top ten global list. Kylie Jenner, 23, places highest in fourth place, with Zimbabwe, Belize and Laos all searching for her fashion looks the most.

Kim Kardashian is in sixth place, countries such as Bulgaria and Botswana search for her outfits the most, and Kendall places eighth with four countries Googling her style more than any other celeb.

Royal style still reigns it seems, with Meghan Markle and Kate Middleton both featuring as top searches around the world. Meghan Markle, who now lives in California with Prince Harry, has the most Googled style in Tunisia, Madagascar, and Monaco. The future Queen of England, Kate Middleton, is the top celebrity fashion search in Italy.

According to the data, the most fashionable men are British singer Harry Styles and Canadian rapper Drake. With very different styles, Drake favours more subtle outfits filled with retro Nike sportswear and tracksuits.

In both Europe and Asia, Billie Eilish tops the list, whereas in Africa Ariana Grande is the most popular celebrity style icon. Lady Gaga is both North and South America’s most searched for fashion icon, and in Oceania Harry Styles’ outfits are being searched for the most.

Top celebrity style icons around the world

Celebrity Number of countries they are the most Googled fashion icon
Billie Eilish 19
Harry Styles 18
Lady Gaga 14
Kylie Jenner 9
Ariana Grande 9
Kim Kardashian West 6
Drake 4
Kendall Jenner 4
Meghan Markle 3


Please login with linkedin to comment

Billie Eilish Google Search Harry Styles

Latest News

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo
  • Advertising
  • Campaigns

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo

Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]

by B&T Magazine

B&T Magazine
Nine & Stan Eye Off NBL Rights
  • Media

Nine & Stan Eye Off NBL Rights

On an unrelated note, Hugh Marks spotted practising his alley-oops and free throws at the North Sydney basketball courts.

by B&T Magazine

B&T Magazine
Creepy Or Convenient?
  • Technology

Creepy Or Convenient?

If B&T's editor could think of a three-word headline for every story he'd be retired by now.


by B&T Magazine

B&T Magazine