Harry Styles Is Australia’s Most Popular Celebrity Style Icon, Google Search Data Shows

Harry Styles Is Australia’s Most Popular Celebrity Style Icon, Google Search Data Shows
B&T Magazine
Edited by B&T Magazine

Newly released research has revealed the top celebrity style icon in Australia is British singer Harry Styles.

The former One Direction lead recently caused a fashion sensation by starring on the front cover of Vogue in gender-fluid couture. As well as in Australia, Styles is also the most searched for fashion icon in 17 other countries, including New Zealand, the UK, Ireland and Mexico.

Billie Eilish tops the list of celebrities that people Google for fashion inspiration in 19 countries, including Canada, Portugal and South Africa. The singer embraces over-sized and loose-fitting ensembles, reportedly so others can’t comment on her body shape, and people around the world are, if Google data is anything to by, loving it. Often in matching baggy trouser and top ensembles on the red carpet, she’s regularly seen in head-to-toe Gucci, Burberry or Louis Vuitton.

The research, compiled by Money.co.uk, uses 12 months of Google search data to find out which celebrity Australians are turning to the most for fashion inspiration.

The number of online searches for hundreds of the world’s most famous and stylish people alongside the word ‘outfit’ were collated, to reveal which celebrity looks are Googled the most.

Source: Money.co.uk

Lady Gaga features on the list in third place, with France searching for her outfits the most for their style inspiration, along with other countries such as Belgium and Colombia. A fashion maverick since the day she became famous, Gaga’s outfits have ranged from meat dresses to Audrey Hepburn-esque gowns.

Although none take the top three spot, it’s interesting to see that three of the Kardashian/Jenner family make the top ten global list. Kylie Jenner, 23, places highest in fourth place, with Zimbabwe, Belize and Laos all searching for her fashion looks the most.

Kim Kardashian is in sixth place, countries such as Bulgaria and Botswana search for her outfits the most, and Kendall places eighth with four countries Googling her style more than any other celeb.

Royal style still reigns it seems, with Meghan Markle and Kate Middleton both featuring as top searches around the world. Meghan Markle, who now lives in California with Prince Harry, has the most Googled style in Tunisia, Madagascar, and Monaco. The future Queen of England, Kate Middleton, is the top celebrity fashion search in Italy.

According to the data, the most fashionable men are British singer Harry Styles and Canadian rapper Drake. With very different styles, Drake favours more subtle outfits filled with retro Nike sportswear and tracksuits.

In both Europe and Asia, Billie Eilish tops the list, whereas in Africa Ariana Grande is the most popular celebrity style icon. Lady Gaga is both North and South America’s most searched for fashion icon, and in Oceania Harry Styles’ outfits are being searched for the most.

Top celebrity style icons around the world

CelebrityNumber of countries they are the most Googled fashion icon
Billie Eilish19
Harry Styles18
Lady Gaga14
Kylie Jenner9
Ariana Grande9
Kim Kardashian West6
Kendall Jenner4
Meghan Markle3


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Billie Eilish Google Search Harry Styles

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