To coincide with the Ashes cricket series, Hardys Wine has delivered the opening salvo in what is sure to be a keenly contested battle on field, with a little bit of fun at the expense of the Poms off it, in a new integrated campaign.
For five generations, the Hardy family has made it their passion to make wines that Australia can be proud of on the world stage. The campaign, titled ‘Taste the Aussie Character in Every Bottle’, sees that passion now being used to support Australia in its efforts to win back the Ashes.
Running across out of home, social and in-store, the campaign is to activate Hardys sponsorship of Cricket Australia.
Ian Cassidy, managing partner at The Station Agency, said: “As sporting rivalries go, there are none greater than Australia versus England in the fight for the Ashes. But there are also none wittier.
“It’s not enough to beat the old enemy. We also want to have a little laugh at them too, and that’s what this campaign is all about – having a good-humoured dig at the English, and at the same time, acknowledging the abundant character that both nations’ share along with Hardys.”
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]