EXCLUSIVE: Independent digital communications agency Deepend has sailed off with Hamilton Island’s digital account.

The popular Whitsunday Islands holiday destination appointed Deepend to manage a large-scale project that will involve digital strategy, creative and technical execution.

Deepend will improve the research, planning and booking experience for the those looking to travel to the tourism hot-spot, with a focus on driving quantifiable sales uplift via direct digital channels.

The agency will integrate its work with the island facilities by working collaboratively with Hamilton Island’s teams.

Aida Merdovic, Hamilton Island’s director of online, said: “We were impressed by Deepend’s data-driven approach to strategic and creative development. As we focus on building stronger direct channels, we look forward to working together to ensure the digital Hamilton Island experience matches the world-class facilities available on the island.”

Chris Crammond, Deepend managing partner, said Hamilton Island was an exciting win for the team.

“The travel and tourism industry has been heavily impacted, not to mention adaptive to digital innovation. And it needs to be,” Crammond said.

 “Travellers and holiday-goers expect absolute convenience and intuitiveness when booking a holiday, as well as a rich taste of what’s to come. We’re looking forward to exploring the possibilities with a brand like Hamilton Island.”