The Good Guys have appointed independent agency Half Dome Digital to manage all planning and buying of their paid digital media following a competitive pitch.

The account will be led by Half Dome’s recently appointed client service lead, Jackie King, and search & social lead Rhett Mitchelhill.

The win marks a strong 18 months of growth for the agency, who counts Maurice Blackburn Lawyers and BetEasy amongst its other major clients.

King said on the appointment: “It goes without saying that we are super excited to work with such a well-regarded and digitally savvy brand.

“The Good Guys have placed a lot of trust in a new way of doing things and we are confident we will be able to exceed all expectations.”