Hailey Bieber has burst onto the lingerie scene in a starring role in Victoria Secrets’ Christmas campaign.
It is no secret that the controversial lingerie brand Victoria Secret has been looking for an image reshift, and recruiting the wife of the most famous pop star worldwide isn’t a bad move.
Bieber is famously married to Justin Bieber, and she stripped down to her underwear for the racy campaign. Looks included a white push-up bra, a red one-piece number with plenty of bows and a Santa cape.
It is a clever move by the lingerie brand because Bieber has become a fashion icon for Gen Z and could be the face the brand needs to become cool again.
To promote the campaign, Bieber took to her Instagram stories to celebrate the silly season with Victoria’s Secret – it has now expired. So, please enjoy this Daily Mail Video.
Victoria Secret has also launched a larger campaign, “The Joy Of Gifting!” Which highlights a range of different body types in red/green/white lingerie.
@victoriassecret We’re giving you the ultimate holiday head start—because It’s never too early to find the perfect gifts for everyone on your list (including you). #VictoriasSecret
Clearly, the lingerie brand is trying to make it back into the cultural conversation in a positive way.
Lead image/Hailey Bieber/Instagram
