Häagen-Dazs Instagram Ignores Wimbledon Players, Photographs Fans

Häagen-Dazs Instagram Ignores Wimbledon Players, Photographs Fans
SHARE
THIS



The official ice cream of Wimbledon 2016, Häagen-Dazs has taken a different step in its latest marketing campaign- photographing people’s reaction to the Wimbledon game rather then the actual court action.

Häagen-Dazs has signed a new five-year sponsorship with the Wimbledon, this is first execution.  Titled “Lose Yourself,” the agency Grey London hired fashion street style photographer Adam Katz Sinding to take snaps of the attendees.

Häagen-Dazs Instagram:

#LoseYourself #Wimbledon(Photography by Adam Katz Sinding @le21eme)

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 3. Centre Court. Fastest serve of the day #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 4. Three British players set to play today, and it’s getting tense. #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 4. Tension on #TheHill as we reach the third match point. #LoseYourself #Wimbledon #Haagendazs ???

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 4. Break point nailed by a British #Wimbledon favourite. #LoseYourself #Haagendazs ???

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 5. Court No.1. All the seeds go out. Awkward… #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 5. Centre Court. Tie-break domination with a two-sets-to-one lead! #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 9. Court 17. When a marathon match results in triumph – 5 hours and 3 minutes later! #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

CREDITS
Client: Häagen-Dazs
Project Title: “Lose Yourself”
Business Units: Grey London, GreyPOSSIBLE, Grey Shopper, GreyWorks
Client: General Mills
Marketing Director, General Mills North Europe: Richard Williams
Marketing Manager Häagen-Dazs Northern Europe: Arjoon Bose
Senior Brand Manager Häagen-Dazs U.K.: Nicole Whelan
Executive Creative Director: Ben Clapp
Copywriters: Greg Ormrod, Sadie Majer
Art Directors: Simon Helm, Thomas Worthington
Account Team: Tamara Bennett, Rachel O’Shea, Michelle Simons
Content Team: Alex Wrigley, Emma Nabridnyi, Laura Gaponenko
Creative Producer: Gemma Hose
Digital Project Manager: Laura Pillings
Planners: Cristina Tazza, Andy Hyland, Matt Tanter
Designers: Matteo Alabiso, John-Patrick Racle, Kit Suman
Retouching: Studio RM
Photography: Adam Katz Sinding
Photographic Assistants: Sean O’Neill, Joe Harper
Media Agency: Mindshare (Lenka Trebichalska, Esther Suquet)
Experiential Agency: BEcause Experiential Marketing
Experiential Business Director: Anna Bradshaw
Grey Shoppers: Rob Sellers, Jonathan Hatton, Jason Cope, Sadie Majer, Sunir Patel

Please login with linkedin to comment

bond university Gameshow Häagen-Dazs

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

The farting in the Thrive PR office rises expodentially after the agency snares the SodaStream business.

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]