Häagen-Dazs Instagram Ignores Wimbledon Players, Photographs Fans

Häagen-Dazs Instagram Ignores Wimbledon Players, Photographs Fans
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The official ice cream of Wimbledon 2016, Häagen-Dazs has taken a different step in its latest marketing campaign- photographing people’s reaction to the Wimbledon game rather then the actual court action.

Häagen-Dazs has signed a new five-year sponsorship with the Wimbledon, this is first execution.  Titled “Lose Yourself,” the agency Grey London hired fashion street style photographer Adam Katz Sinding to take snaps of the attendees.

Häagen-Dazs Instagram:

#LoseYourself #Wimbledon(Photography by Adam Katz Sinding @le21eme)

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 3. Centre Court. Fastest serve of the day #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 4. Three British players set to play today, and it’s getting tense. #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 4. Tension on #TheHill as we reach the third match point. #LoseYourself #Wimbledon #Haagendazs ???

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 4. Break point nailed by a British #Wimbledon favourite. #LoseYourself #Haagendazs ???

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 5. Court No.1. All the seeds go out. Awkward… #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 5. Centre Court. Tie-break domination with a two-sets-to-one lead! #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 9. Court 17. When a marathon match results in triumph – 5 hours and 3 minutes later! #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

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