B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • B&T Women in Media
  • NRL
  • WPP
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Meta
  • Spotlight on Sponsors
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Häagen-Dazs Instagram Ignores Wimbledon Players, Photographs Fans
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Häagen-Dazs Instagram Ignores Wimbledon Players, Photographs Fans
Advertising

Häagen-Dazs Instagram Ignores Wimbledon Players, Photographs Fans

Erin M Doyle
Published on: 7th July 2016 at 10:43 AM
Erin M Doyle
Share
3 Min Read
SHARE

The official ice cream of Wimbledon 2016, Häagen-Dazs has taken a different step in its latest marketing campaign- photographing people’s reaction to the Wimbledon game rather then the actual court action.

Häagen-Dazs has signed a new five-year sponsorship with the Wimbledon, this is first execution.  Titled “Lose Yourself,” the agency Grey London hired fashion street style photographer Adam Katz Sinding to take snaps of the attendees.

Häagen-Dazs Instagram:

#LoseYourself #Wimbledon(Photography by Adam Katz Sinding @le21eme)

A photo posted by Häagen-Dazs UK (@haagendazsuk) on Jun 27, 2016 at 6:45am PDT

Day 3. Centre Court. Fastest serve of the day #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on Jun 30, 2016 at 2:48am PDT

Day 4. Three British players set to play today, and it’s getting tense. #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on Jun 30, 2016 at 4:23am PDT

Day 4. Tension on #TheHill as we reach the third match point. #LoseYourself #Wimbledon #Haagendazs ???

A photo posted by Häagen-Dazs UK (@haagendazsuk) on Jun 30, 2016 at 8:32am PDT

Day 4. Break point nailed by a British #Wimbledon favourite. #LoseYourself #Haagendazs ???

A photo posted by Häagen-Dazs UK (@haagendazsuk) on Jun 30, 2016 at 9:04am PDT

Day 5. Court No.1. All the seeds go out. Awkward… #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on Jul 1, 2016 at 3:19am PDT

Day 5. Centre Court. Tie-break domination with a two-sets-to-one lead! #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on Jul 2, 2016 at 3:08am PDT

Day 8. Centre Court. Yet again, Wimbledon celebrates victory for one of the all-time greats! #LoseYourself #haagendazs #Wimbledon #tennis #britishsummer

A photo posted by Häagen-Dazs UK (@haagendazsuk) on Jul 4, 2016 at 8:18am PDT

Day 9. Court 17. When a marathon match results in triumph – 5 hours and 3 minutes later! #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on Jul 5, 2016 at 7:37am PDT

CREDITS
Client: Häagen-Dazs
Project Title: “Lose Yourself”
Business Units: Grey London, GreyPOSSIBLE, Grey Shopper, GreyWorks
Client: General Mills
Marketing Director, General Mills North Europe: Richard Williams
Marketing Manager Häagen-Dazs Northern Europe: Arjoon Bose
Senior Brand Manager Häagen-Dazs U.K.: Nicole Whelan
Executive Creative Director: Ben Clapp
Copywriters: Greg Ormrod, Sadie Majer
Art Directors: Simon Helm, Thomas Worthington
Account Team: Tamara Bennett, Rachel O’Shea, Michelle Simons
Content Team: Alex Wrigley, Emma Nabridnyi, Laura Gaponenko
Creative Producer: Gemma Hose
Digital Project Manager: Laura Pillings
Planners: Cristina Tazza, Andy Hyland, Matt Tanter
Designers: Matteo Alabiso, John-Patrick Racle, Kit Suman
Retouching: Studio RM
Photography: Adam Katz Sinding
Photographic Assistants: Sean O’Neill, Joe Harper
Media Agency: Mindshare (Lenka Trebichalska, Esther Suquet)
Experiential Agency: BEcause Experiential Marketing
Experiential Business Director: Anna Bradshaw
Grey Shoppers: Rob Sellers, Jonathan Hatton, Jason Cope, Sadie Majer, Sunir Patel

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: bond university, Gameshow, Häagen-Dazs
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

Atomic 212° Aces Tennis Australia Pitch, Appointed Media Agency Of Record
07/07/2025
Kayo Goes Social: Streaming Giant Embraces Sports Fandom With New App
07/07/2025
NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?