Gumtree Cars has announced the appointment of Richard Dicello to the role of Head of Motors.

In this newly created role, Dicello (pictured) will be responsible for leading growth efforts of Gumtree Cars and fulfil its ambition to be the number one autos marketplace in Australia.

This journey involves developing a Motors business strategy, guiding its go-to-market approach, strengthening its dealer partnership and strategy, and acting as a resident expert in all things automotive.

Dicello joins Gumtree with over 20 years of broad experience in the automotive industry.

He was formerly the General Manager at BMW Brands Financing & Alphabet Fleet Services.

Most recently Dicello was CEO of uFinance Australia that offers finance guidance for Australians for major purchases such as their next vehicle.

“I’m excited to lead a truly talented team at a really pivotal time for the brand,” said Dicello.

“We have an amazing opportunity to be a true partner to dealers, connecting them to the right buyers and becoming an integral part of their digital strategies.

“I believe Gumtree is well-equipped to provide even more value and I can’t wait to get started and support the team with what’s next.

“In our rigorous recruitment process, Richard stood out with his deep knowledge of the Australian automotive landscape and his unique insights into the car buying and financing journey from both a consumer and dealer perspective,” said Gumtree Australia general manager Martin Herbst.

“Richard has strong leadership qualities and experience growing customer-centric teams and his passion and vision for Gumtree Cars was evident. I look forward to having him join our Leadership team.”

“I joined Gumtree because of its potential”, said Dicello. “It is a vibrant, fresh brand in the auto market that is fully focused on offering value to the community it serves through a simple, ever-evolving platform.

“We’re in a great position to add value to dealers across the country – and even disrupt the market a little.”