Gumtree Australia Taps Ex-Wotif Lead As Head Of Marketing

Gumtree, Australia’s local marketplace, has appointed Amanda Behre as head of marketing to drive brand salience and deliver on its purpose to empower people and create economic opportunity.

Behre has almost two decades’ experience in consumer and trade marketing, garnered in Australia and the US, and has spent the past five years at Wotif and Expedia, heading up brand and communications.

“I’m excited to be part of the team at Gumtree and to help continue to grow and innovate this household name,” said Behre.

Amanda’s primary responsibilities will be to oversee all of Gumtree’s communications channels, including, brand, PR, digital, performance marketing, CRM and trade marketing – to drive further growth to the website and engagement with the brand’s community of users, that is already visited by seven million Australians every month.

“Gumtree has a place in the hearts of so many Australians – something that most brands could only envy.

“Everyone I speak to has their own ‘Gumtree story’, which so often involves that satisfaction associated with finding something unique, meeting someone new, bagging an amazing deal or ensuring that something valuable isn’t just thrown away,” said Behre.

Behre joins one of the most diverse leadership teams in the Australian technology industry – with women now representing over seventy per cent of the senior management team.

Gumtree Australia GM Martin Herbst said: “We are thrilled to welcome one of Australia’s leading marketers to the Gumtree family.

“It is evident that Amanda is just as committed to nurturing our community, as she is to her own team. Amanda instinctively understands the importance of bringing customers, partners and employees on our brand’s journey.”

Following the success of 2017’s re-brand and the launch of Gumtree Cars, Behre said she’s excited for what the future holds.

“I, like many Gummies, noticed the amazing work the team delivered on the rebrand and associated site improvements.

“I’m eager to continue to evolve and nurture the Gumtree brand story to ensure it remains relevant in the hearts and minds of our local community for years to come.”

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