It’s been a rather unceremonious debut for Irish stout maker Guinness’ new zero alcohol version.
The fabled beer maker showed its very modern side when it unveiled Guinness 0.0 a fortnight ago.
The Diageo-owned company described the launch as “Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing”.
However, overnight the brewer announced it was recalling the beverage over contamination fears. The beer is not yet available in Australia.
Guinness described the recall as “precautionary” and added “microbiological contamination” might mean some products were unsafe. The company urged anyone with cans of Guinness 0.0 not to drink them.
The new beer was launched to much global fanfare given its reputation and the Irish’s love for a drink.
That said, Guinness’ three biggest markets are the UK, then Ireland and then Nigeria.
A spokesperson for the brewer commented: “We wanted to let you know that as a precautionary measure, we are recalling Guinness 0.0 in Great Britain because of a microbiological contamination which may make some cans of Guinness 0.0 unsafe to consume.
“If you have bought Guinness 0.0 do not consume it. Instead, please return the product to your point of purchase for a full refund.”
However, some customers thought the company’s explanation didn’t go far enough given the seriousness around the recall and the threat to drinkers’ health.
Check out some of the social media feedback below:
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