In what’s sure to be a shock to the purists, Ireland’s most famous export (outside of U2), Guinness, has unveiled a alcohol-free version of its famous stout.
Diageo-owned Guinness has unveiled Guinness 0.0, a new non-alcoholic, low calorie version of its iconic beer.
The new brew will be trialled in the Irish and UK markets before possibly being wheeled out globally.
The beverage is brewed at Guinness’ famous St James’s Gate brewery in Dublin using the same processes as regular Guiness before a cold filtering process removes all the alcohol.
A total of 2.5 million pints of Guinness are produced every day at St James’s Gate – equivalent to 29.5 pints of Guinness every second. Britain is its largest market, followed by Ireland and Nigeria.
As well as being alcohol-free, Guinness 0.0 is also a low-calorie option, with just 16 calories per 100ml.
The new brew is reportedly in response to drinkers wanting healthier alternatives in lockdown.
Gráinne Wafer, global brand director for Guinness, said: “This is an exceptional day for Guinness, as we finally reveal Guinness 0.0.
“The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100 per cent Guinness but zero alcohol.
“We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste, and with Guinness 0.0 we believe they will be able to do exactly that,” Wafer said.
