Italian fashion house Gucci has unveiled a new item to its men’s range – an orange tartan dress retailing for a cool $3000.
The high-end label said it hoped the tartan smock shirt would help fight the “toxic stereotypes that mould masculine gender identity”.
According to Gucci, the garment is modelled on the 90s “grunge look” pioneered by Nirvana’s Kurt Cobain. It’s 100 per cent cotton and comes with a mother of pearl buttons and a contrast Peter Pan collar.
There’s also a floral design retailing for the slightly cheaper sum of $2000.
On its website Gucci described the frock as: “Inspired by grunge looks from the ‘90s and styled over ripped denim pants, this tartan smock in delicate colours reflects the idea of fluidity explored for the Fall Winter 2020 fashion show, disrupting the toxic stereotypes that mold masculine gender identity.
“The contrast Peter Pan collar and smock embroidery on the front add a childhood inspired element, which ties to a recurrent theme of the collection.
“Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit,” the website read.
