Ultra-luxury brand Gucci has unveiled a new logo and it’s receiving a mixed bag of reviews amongst consumers.
The handwritten logo appeared on the brand’s social media and is apparently all part of the luxury brand’s Winter 2020 Men’s Collection, which has debuted on Tuesday.
The unusual font which looks quite similar to a young child’s handwriting has certainly made a stir on social media.
The online hubbub began three days ago when Gucci updated its Facebook page (which has 18 million followers) with the new logo and accompanying images announcing the collection using the same handwritten font.
The bran has also updated its Twitter profile with the new logo.
Based on a typical French child’s handwriting, some consumers are praising the new logo, while others are poking fun at the luxury brand’s peculiar choice.
One user commented on Facebook: “When you haven’t paid salaries for your designers yet. Consequences!!!”
Another wrote: “Thanks for hiring my 2-year-old cousin for this design!”
However, some are interested in how the new logo will represent the new line.
One social media user commented: “Looking forward to seeing the collection and how it coordinates with this campaign! I’m imagining a bold step towards sth pure and vintage [sic]”.
The new logo is certainly a step away for its usual logo (below).
Tell us in the comments below what you think of the new logo.
