B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Gucci Unveiled A New Logo And It’s Received A Mixed Bag Of Reviews
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Gucci Unveiled A New Logo And It’s Received A Mixed Bag Of Reviews
Marketing

Gucci Unveiled A New Logo And It’s Received A Mixed Bag Of Reviews

Staff Writers
Published on: 17th January 2020 at 9:00 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Ultra-luxury brand Gucci has unveiled a new logo and it’s receiving a mixed bag of reviews amongst consumers.

The handwritten logo appeared on the brand’s social media and is apparently all part of the luxury brand’s  Winter 2020 Men’s Collection, which has debuted on Tuesday.

The unusual font which looks quite similar to a young child’s handwriting has certainly made a stir on social media.

The online hubbub began three days ago when Gucci updated its Facebook page (which has 18 million followers) with the new logo and accompanying images announcing the collection using the same handwritten font.

The bran has also updated its Twitter profile with the new logo.

Based on a typical French child’s handwriting, some consumers are praising the new logo, while others are poking fun at the luxury brand’s peculiar choice.

One user commented on Facebook: “When you haven’t paid salaries for your designers yet. Consequences!!!”

Another wrote: “Thanks for hiring my 2-year-old cousin for this design!”

However, some are interested in how the new logo will represent the new line.

One social media user commented: “Looking forward to seeing the collection and how it coordinates with this campaign! I’m imagining a bold step towards sth pure and vintage [sic]”.

The new logo is certainly a step away for its usual logo (below).

Tell us in the comments below what you think of the new logo.

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Gucci, Logo
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?