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Reading: Gucci Drops Christmas Disco Stunner Awash With All The Gorgeous People You’d Expect
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B&T > Campaigns > Gucci Drops Christmas Disco Stunner Awash With All The Gorgeous People You’d Expect
Campaigns

Gucci Drops Christmas Disco Stunner Awash With All The Gorgeous People You’d Expect

Staff Writers
Published on: 17th November 2023 at 10:07 AM
Staff Writers
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Fabled Italian fashion brand Gucci has just released its annual Christmas work (or holiday work, as it’s increasingly  known) and it’s one straight from the Gucci ad playbook – gorgeous people being gorgeous.

The Gucci creative team undoubtedly have a keen creative eye and once again the ad, called “Gucci Gift”, is the brainchild of the luxury house’s creative director Sabato De Sarno.

Gucci has also enlisted a current trope of Christmas advertising by not playing Christmas tunes. This time around, Donna Summer’s 1977 disco anthem “I Feel Love” is the spot’s soundtrack.

You do have to watch closely, but apparently the main driver behind the spot is to spruik the brand’s accessories, handbags and luggage lines.

Be part of the glitterati set by watching said work below:

 

 

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TAGGED: Christmas ad, Gucci
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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