French supermarket chain Monoprix has gone against typical advertising norms in its latest campaign – unveiling a song it’s described as “the worst song in the world”.

A parody of 80s poodle rock bands, the ad’s ultimate aim is to promote the grocer’s home delivery service.

The work of French creative agency Rosapark, it follows a young woman walking around the streets of Paris being forced to listen to the terrible song because she can’t remove her headphones due to the groceries she’s carrying.

Plus, it’s a spot that both the Ys and Zs would understand. Nothing worse than having to listen to your parents’ generation of music, after all.

The final kicker declares: “Having your hands free changes everything. Shop at the store and get your groceries delivered.”

Check out the (slightly too long) English version of the ad below:

Commenting on the ad, Rosapark’s co-founder, Gilles Fichteberg, said: “To create ‘the worst song in the world’, we had to find the musical universe that would be the farthest away from the young woman’s. It was a clash of generations, styles, tastes.