Greenpeace Recreates Stunning Chilean Locations To Highlight The Danger Of Plastic Pollution

Greenpeace Recreates Stunning Chilean Locations To Highlight The Danger Of Plastic Pollution
SHARE
THIS



Chile produces more plastic than any other South American country, recycling less than 10 per cent of it, and it is having a huge impact on the surrounding environment.

To draw attention to the problem, Greenpeace and its creative agency Cheil have launched a new campaign called ‘The Nature of Plastic’ where five of Chile’s iconic locations have been re-imagined in plastic.

The five locations include Easter Island, the Atacama desert, El Plomo mountain, the El Morado glacier, and Araucania forest. 

The aim of the campaign is to highlight the extent of the problem and encourage people to modify their consumption habits to drastically reduce plastic waste.

The work will run on billboards, in magazines and on digital platforms for four weeks across March and April 2021.

Commenting on the work, Mariana Peluffo, regional creative director at Cheil Central America, said: “Greenpeace has a powerful voice that has set the tone for this campaign.

“From the beginning, we knew we wanted to create a stunning visual campaign that could effectively reflect what plastic pollution is doing to nature.

“From a different perspective, ‘The Nature of Plastic’ campaign exposes a clear message: plastic is everywhere. The most important thing is that every print has a QR code to take action immediately,” Peluffo said.

Soledad Acuña, project leader at Greenpeace, added: “Plastic, in its different forms – microplastics – is covering the earth completely. 

“We developed this campaign to raise awareness of how plastic is modifying all our landscapes irreversibly, even in protected environments. If we act now, we can stop the spread of plastic.”

 

Please login with linkedin to comment

Greenpeace

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]