It’s the industry’s well-known secret – creative directors mooching a bit of this, pinching a bit of that from other campaigns to sprinkle goodness on their own work!

And hey, you’d never trust a chef that didn’t eat in other restaurants now, would you?

That’s why B&T (in partnership with video-making supremos Redbikini) is proud to bring you our ongoing video series The Ads I Wished I’d Made.

And the premise is simple – talk to leading Aussie media minds about the ads that made them scream, jump and basically love advertising. But there’s one catch – it can’t be any of their stuff!

And this week, none other than GPY&R’s executive creative director, Jake Barrow, takes up the “Wished” challenge.

Here, he talks Nike, WWF, REI campaigns and why “advertising can be anything”. Enjoy…

To check out more of Redbikini’s great work, head to www.theadsiwishidmade.com