It’s the industry’s well-known secret – creative directors mooching a bit of this, pinching a bit of that from other campaigns to sprinkle goodness on their own work!

And hey, you’d never trust a chef that didn’t eat in other restaurants now, would you?

That’s why B&T (in partnership with video-making supremos Redbikini) is proud to bring you our ongoing video series The Ads I Wished I’d Made.

And the premise is simple – talk to leading Aussie media minds about the ads that made them scream, jump and basically love advertising. But there’s one catch – it can’t be any of their stuff!

And this week, none other than GPY&R’s executive creative director, Jake Barrow, takes up the “Wished” challenge.

Here, he talks Nike, WWF, REI campaigns and why “advertising can be anything”. Enjoy…