GPJ ANZ Launches Ready To Roll With Partners SunStudios And The Fordham Company

GPJ ANZ Launches Ready To Roll With Partners SunStudios And The Fordham Company
SHARE
THIS



This week, GPJ, The Fordham Company and Canon’s SunStudios have come together to create Ready to Roll – a creative partnership that is ready—right now—to help marketers, business owners create highly engaging, broadcast-quality content that will cut through at-home audiences.

The three companies are committed to quality, professionalism, and creativity with shared goals to elevate their clients’ needs during this unprecedented time for businesses and the creative industry. Adhering to all safe-distancing regulations, they have designed custom packages that allow in-studio access at limited numbers while creating professionally produced videos, live-streaming video, and talent resources. 

The idea was sparked through friendly outreach, industry buddies checking in on one another amidst the unprecedented changes to their companies that were occurring due to COVID-19. From banter turned ideation, with support for each other through an agreed upon new three-for-one offer, Ready to Roll. Caleb Bush, SVP & Managing Director GPJ ANZ, shares that, “At this tough time for the live-events industry, it was important for us to come together as three like-minded businesses, thinking locally of what we can offer to showcase some semblance of normal.” He added that his clients are looking for “agile and small teams that can roll up their sleeves and deliver high-quality content”. Ready to Roll will provide an easy option for professional video outputs for brands and businesses that may currently be relying on at-home recordings without the guidance of production or talent coaching.   

“Ready to Roll is exactly that” states Jason McLean, Director of Canon Imaging & Solutions. “We want to make it very clear that we are in fact ready to roll, providing safe studios in both Sydney and Melbourne, polished video production, creativity, and production teams that are just an email or phone call away. Simply put, you have more options than your home office to record and broadcast content.” 

In addition to in-studio production, the team knew that at-home viewers are facing online-meeting fatigue and wanted to remember the importance of the ‘wow factor’ for creating an engaging experience. The Fordham Company’s line up of media and celebrity broadcasters and top talent is exactly what was needed to bring video and live-streaming experience to the next level. Providing immediate access to Australian’s top celebrity talents including Lisa Wilkinson, Sylvia Jeffreys and Mark Taylor amongst others, brings another level for brands to consider. “Recently we’ve seen an increase in demand to access talent for digital and virtual campaigns, content and events,” adds The Fordham Company’s Nick Fordham. “We are so fortunate to represent and work with a diverse range of Australia’s most trusted personalities and brands who can be very effective communicators during this time.” With the three teams working closely, decisions can be made quickly and deliberately for what’s best for the brief and audience experience. 

Jacquelyn Cowardin, Head of Audience Acquisition at GPJ adds that, “At-home audiences are eager for high-quality branded content that entertains, engages and informs. The first few weeks, audiences loved relatable unpolished webinars, but engagement and longevity of content fell short with a distracted and shortened attention span of audiences. Our goal is for brands to remember that quality and content are paramount for audiences to tune-in, stay engaged, and recall information.”

Practicing safe-distancing, cleanliness of the studio and the health of staff, crew, and those on-set are among the top priorities for the new partnership. Considerable importance will be placed on security measures of those in studio, temperature checks, disinfectant usage and production teams working remotely. McLean assures that, “we are working well within the current government guidance and monitoring updates daily.”   

Sun Studios is owned and operated by Canon with a wide range of lighting, photography and premium cinema equipment, camera bodies and lenses, mounts, projectors and more from branches in both Sydney and Melbourne. They offer Fibre to the building with 100mb Down & 50mb Up, and in-house live streaming systems.

 

 

Please login with linkedin to comment

gpj anz

Latest News

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]

Seven Reveals Revenues Up 45% In Q4
  • Media

Seven Reveals Revenues Up 45% In Q4

Seven West Media releases Q4 update. Yet, no mention of Ben Roberts-Smith or James Warburton's gold-plated toilet seat.

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]