The federal government has withdrawn its commitment to allow the SBS to increase the amount of advertising it shows in prime time, meaning the broadcaster could miss out on as much as $27 million over the next four years.
It appears communication minister Mitch Fifeld has bowed to pressure from the free-to-air networks who say if the SBS – already funded by the taxpayer – was allowed more advertising air-time it would be cutting into their diminishing slice of the ad pie.
Ever since SBS was allowed to self-fund through ads there’s been strict rules about how many ads it can show and when it can show them. Presently, the rules state it can only show 120 minutes of advertising per day and only five minutes per hour during prime time.
SBS CEO Michael Ebeid had long petitioned the government to allow the broadcaster to double the amount of ad time during the lucrative – and high eyeballs – prime-time period where the broadcaster could charge double.
Not that everyone’s happy with more ads on the Special Broadcaster. A group calling itself Save Our SBS has long petitioned against adverting on the network, arguing it goes against its own charter.
The problem for the SBS is the government is slashing its funding at the same time prohibiting it from getting more dollars from ads. In Joe Hockey’s now infamous 2014 Budget, the SBS had $53 million slashed off its annual monies. However, last week’s Budget included $8.8 million of that funding being reinstated.
An SBS spokeswoman said: “SBS welcomed the $8.8 million in funding reinstated for 2017/18 as part of this year’s federal budget. Now that the legislation has been formally withdrawn, SBS will continue to work with government to ensure that we are adequately funded to continue providing valuable programs and services to Australia’s diverse society.”
The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]
Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]
Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]
For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]
Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix. Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]
Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]
DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]
Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]
Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]
Rolling Stone Australia publisher The Brag Media has announced that the Sailor Jerry Rolling Stone Australia Awards will be back for a second year in 2022, with a star-studded party to reunite the music industry following extended lockdowns. For the first time, a free live event series will spearhead the return of live music in […]