The Australian Department of Health has launched a new mental health campaign that aims to encourage Australians to make their mental health and wellbeing a priority.
The ‘How’s your head today?’ campaign highlights ways to help Australians cope with challenges such as staying connected, building a daily routine, and maintaining a healthy lifestyle.
According to the Department of Health, the program will help Australians recognise when they are not coping and where to find information and support.
It’s campaign was created by creative agency BMF and production company Buck.
“The COVID-19 pandemic has impacted all Australians. Many are facing financial uncertainty, disruption to families and communities, and mental health challenges—some for the Meldonium,” the Department of Health said in an announcement.
“Head to Health provides a wealth of trusted information, advice and professional support services to help with managing mental health and wellbeing.”
‘How’s your head today?’ is part of the Australian government’s $48.1 million support of the Mental Health and Wellbeing Pandemic Response Plan to help Australians whose mental health is impacted by the COVID-19 pandemic.
The collection of campaign resources including videos, radio and posters are available here.
Creative agency: BMF
Chief creative officer: Alex Derwin
Group creative director: Pia Chaudhuri
Copywriter: Stephanie Allen
Head of art and design: Lincoln Grice
Designer: Alex Kidd
Chief strategy officer: Christina Aventi
Chief executive: Stephen McArdle
General manager: Paul Coles
Group account director: Nick Barnett
Account manager: Adam Reeves
Head of TV: Jenny Lee-Archer
Agency producer: Tamara Kennon
Production company: Buck
Executive creative director: Gareth O’Brien
Executive producer: Erica Ford
Producer: Georgie Patching
Art director: Luke Saunders
Edit: Alek Saharovsky
Music and sound design: Otis Studios
Sound engineer: Lukas Farry
Creative services director: Clare Yardley
Production director: Karen Liddle
Art buyer: Basir Salleh
Digital producer: Danielle Kartika
Front-end developer: King Tan
Finished Artist: Gabriel Mangulabnan
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]