Ice cream brand Connoisseur has launched a new iteration of its “Thrill Your Senses” brand platform via Melbourne-based indie SICKDOGWOLFMAN after being appointed as its creative shop last year.
Led by a series of stunning films directed by Exit Films’ Jason Evans, with post and music by Heckler, the campaign marks Connoisseur’s latest major expression of its ‘Thrill Your Senses’ platform.
The campaign taps into the activation of the senses and their ability to form and rekindle memories, transporting us back to another place, in another time, as if we were still there in that moment.
Says James Orr, creative director and co-founder, SICKDOGWOLFMAN: “We’re incredibly proud of how this campaign has come to life. Each part of it feels crafted and a beautiful articulation of Connoisseur through the power of sensory experiences. It’s a testament to everyone involved.”
The campaign will be supported on digital and social, as well as a series of beautiful OOH executions shot by The Pool Collective’s Saskia Wilson.
Says Tara Cook, marketing manager, Connoisseur: “We’re thrilled to launch our new ‘Thrill Your Senses’ Connoisseur Masterbrand campaign. Our main goal with this campaign is to reinforce Connoisseur’s position as the premium ice cream brand, not just within the category, but across the entire FMCG landscape. Together with SICKDOG we set out create an ad that feels thrilling, aspirational, and emotional while maintaining a youthful, and inclusive vibe that resonates with everyone. We could not be prouder of the finished product and can’t wait for it to be out in the world.”
Client: Connoisseur
- Head of Marketing: Andrea Hamori
- Creative Lead: Damian Kelly
- Marketing Manager: Tara Cook
Agency: SICKDOGWOLFMAN
- Business Director: Jarrick Lay
- Creative Director: James Orr
- Creative Director: Jess Wheeler
- Design Director: Jake Turnbull
- Senior Designer: Adam Groeneveld
- Account Director: Victoria Concha
- Account Manager: Tish Wiseman
- Agency Producer: Nick Livingston
Production: EXIT FILMS
- Director – Jason Evans
- Executive Producers – Leah Churchill Brown, Declan Cahill
- Head of Production – Jacquie Riley
- Producer – Georgia Noe
- Post Producer – James Watson
- Production Assistant – Millie Lombardo
- DOP – Andrew Gough
- Production Designer – Cloe Jouin
- Costume Designer – Megan Murray
- Casting – Citizen Jane
Post Production: Heckler
- Post Producer: Jess Walley
- Editor: Andrew Holmes
- Grade: Alina Bermingham
- Online: Julian Ford
- IO/Edit: Dan Page + Liam McConville
Music & Sound: Heckler Sound
- Executive Producer: Bonnie Law
- Creative Director / Partner: Johnny Green
- Composer: Emma Greenhill
- Sound Designer: Dave Robertson
- Studio Assistant: Jack Okeby
Photography: The Pool Collective
- Photographer: Saskia Wilson
- Executive Producer: Courtney Wellsmore
- Producer: Zoe Izzard
- Retouching: Ring Studio
