Goulburn Valley Launches New Look And Platform With Partner Akcelo
Coinciding with the introduction of fresh new package designs, Goulburn Valley, part of the SPC company, have launched their new creative platform ‘Taste the good life’ in partnership with brand experience and innovation company Akcelo.
Goulburn Valley has been preserving the region’s fruit since 1979, and in a category that has become increasingly commoditised, Akcelo was tasked with differentiating the brand and attracting younger consumers by showing off the refreshed packaging and inspiring countless culinary possibilities.
‘Taste the good life’ celebrates the rich heritage and provenance of the Goulburn Valley region, where perfect soil, water, climate and growers raise fruit that has all the advantages in life – including a future served on a silver platter.
In a series of delicious executions running across OOH, digital and social, Goulburn Valley fruits are shown living their best life in Pear Martinis, Grilled Apricot Appetizers, Plum Duck Salads and more.
Lisa Rizzardo, general manager – marketing, Goulburn Valley said: “Goulburn Valley has a long and proud heritage, and we want to reinvigorate the brand by demonstrating how versatile the range is across all areas of cooking. In ‘Taste the good life’, Akcelo has distilled the true essence of the brand and brought it to life in a way that will surely attract attention and drive purchase consideration.”
Jon Kenyon, managing partner, Akcelo Melbourne added: “Goulburn Valley is such an iconic Australian brand with great heritage. We’re incredibly excited to relaunch this amazing brand back into the market and invite Aussies to ‘Taste the good life’ with Goulburn Valley.”
The Goulburn Valley relaunch is the first work by Akcelo for SPC, with additional projects across its portfolio currently underway.
Latest News
World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]
Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]
IGNITE Bolsters Digital Marketing Capability With Three Specialist Hires
* IGNITE®, the award-winning digital agency servicing some of Australia's leading brands has added three new marketing experts to their deep bench of talent.
Fox Creative Breathes New Life Into On-Air Graphics For Fox Sports
Are you a Fox Sports fan? Well, don't let your team's crushing defeat this weekend distract you from the new graphics.
Subaru Teams Up With G Flip In New “I Like What I See” Campaign By Connecting Plots
Subaru clearly chasing the Millennial driver with new G Flip campaign. Actual cars, however, starting at $60,000-plus.
Mastercard’s Latest Ad, Created By McCann, Takes You Into The Mind of A Young Lionel Messi
Such is the poor pay of the world's top soccer players, Lionel Messi forced to "shake the tin" doing Mastercard adverts.
Myer In Strife Over Undies Campaign Showing Diverse Women & Only Chiselled Young Men
Only read the Myer underwear catalogue for a bit of a cheeky perve? Get penning your complaints letter on this news.
Upstream Report Shows RCS Is Quickly Turning Into A Next-Gen Marketing Avenue For Both MNOs And Advertisers
Here's some serious business news that could possibly make that wait till 5pm leaving time a tiny bit longer.
Lion Launches XXXX Zero Via UM’s Carbon-Reducing Emission Media Campaign
If XXXX didn't taste bad enough they've apparently gone and made a zero alcohol version.
Olivia Henley Talks Matterkind & Becoming A Positive Leader In The SPO Space
It's the latest video in Pubmatic's "future" series. Meaning all you have to do is press play and gorge on cheap Brie.
Dentsu’s Aussie Boss Angela Tangas Named New UK & Ireland CEO
Local dentsu chief Angela Tangas packing the turtlenecks and practising her "Cor, guvna" following UK move.
Thursday TV Wrap: The Chase & The Front Bar Prove The Evening’s Hits
Unsavoury language emanating out of lots of Australian households as Nine plays host to the NRL last night.
Block Earner Calls On Aussies To Embrace The “Future Of Finance” With New OOH Campaign Across Sydney
Are things so financially grim you're considering moving back to your parents'? You can ignore this Block Earner ad.
In Adland, Inexperience IS A Virtue!
Young Lions winner Summer Treseder says junior voices in adland need to be heard. Arguably not their music, however.
Snap Australia Boosts Team To Strengthen Its Foothold On Local Market
Snap announces new hires, many with beards. Although B&T understands that wasn't a prerequisite of the hiring process.
ROXY Launches Its New Film “Oh My Goddess”
Get set for some awesome, high adrenaline action in the latest ROXY film. Failing that, just eat Cheezels at your desk.
Bastion Nabs Edge’s Simon Langley For Chief Creative Officer Role
Simon Langley joins Bastion as new CCO & confirms the white trainer now mandatory footwear in all creative departments.
Howatson+Company Wins University Of NSW’s Media
Ferris Bueller's 'Oh Yeah' heard emanating from Chris Howatson's office as agency chalks up latest win.
AFL Teams Up With Reddit To Create World-First Sport Avatars
The AFL continues to prove it's an innovator on and off the field. But mainly off, as you'll read here.
Study: Netflix Continues To Run Out Of Steam With Its Subscribers
It appears Netflix has joined celebrity chefs, Adele and pretending to be vegan in not being as cool as it once was.
Au Revoir: The Final Cannes In Cairns Daily Wrap!
Cannes In Cairns is being hailed a huge success! Fantastic speakers, great parties & no one got eaten by the wildlife.
The Robo-Pocalypse Is Upon Us! Google’s DeepMind Says It’s Close To Achieving ‘Human-Level’ AI
You'll either be excited or scared by this AI story. It's much like when you lost your virginity in Dad's Commodore.
Wednesday TV Wrap: Gruen Does Well For The ABC, But Travel Guides Hands Nine The Night
It's all of last night's TV numbers condensed down into a bite-sized particle without any need for the Hadron Collider.
Thales Report Reveals 20% Of Aussie Companies Would Be Willing To Pay A Ransom For Data
Further proof there now appears to be a study into absolutely everything comes this latest data study.
Taboola Report: Aussies Want To Know More About Elon Musk Than ScoMo
Study finds Aussies more interested in Elon Musk than our own PM. Still no one interested in Guy Sebastian.
Cheil Opens Second Office In Sydney’s Surry Hills
Sydney's Surry Hills continuing to be a magnet for media, agencies and the social scourge that is the man bun.
Aussie Sean Walsh Named DMG’s Global Chief Brand Officer & MD Of US Operations
We love to see an Aussie thrive on the world stage! Liz Cambage's unfortunate comment about Nigerians excluded.
M&C Saatchi Sport & Entertainment Announces Four New Hires
M&C Saatchi Sport & Entertainment announces four new hires who all look sporty and entertaining themselves.
Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’
Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]
Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]
Apple Shows It Takes Privacy Seriously With Campaign Focused On Online Safety
A typical Apple ad uses singing & dancing to disguise it's really a cult. This one takes a wholly other creepy turn.
Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers
Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]
The Australian Red Cross Urges People To Donate Blood In Latest From Leos
Whenever B&T donates blood we simply ask don't show us the needle. Don't show us MAFS re-runs either.
VMLY&R Appoints Janelle Shinners As Head Of Client Engagement In Brisbane
Brisbane continues to prove it's the excitement capital of late. So long as Bernard Fanning doesn't start touring.
Native Content Newtork Avid Collective Appoints Five New Staff
Avid Collective appoints five new staff and already there's a serious run on the tea bags this morning.
Indie Agency Match & Wood Nabs CHEP’s Daniel Bradley For GM Role
Daniel Bradley named Match & Wood's new GM & promptly defies the theory that checks can add five pounds in press photo.
