Website builder Squarespace and Google have launched a campaign with Google Apps for Work (now known as G Suite) featuring Squarespace customers girlboss, LocoL, and Kombucha Dog. The campaign shows how G Suite and Squarespace helps businesses make a positive impact in their community.
Sophia Amoruso is the founder of online retailer Nasty Gal and founder of The Girlboss Foundation’s mission which wants to empower the next generation of female entrepreneurs within the creative community. In 2016, she was named one of the richest self-made women in the world by Forbes.
LocoL’s mission is to bring affordable and healthy food to communities and transform the definition of “fast food”.
Kombucha Dog combines founder Michael Faye’s two loves: animals and the raw food movement. Every bottle of Kombucha Dog tells the story of a dog in need of a new home. (More than 125 of the 150 dogs that have been on labels have been adopted).
“The premise of the co-marketing campaign is that both our companies exist with the same mission: to empower creative entrepreneurs,” Squarespace chief creative officer David Lee said of the partnership with Google.
“This is the first time we’ve ever done this,” Lee said. “We worked with Sophia Amoruso to get her view of the world, what she wanted her website to look and feel like. We spent a lot of time with her on this new template that will power the new Girlboss website when the campaign launches, but it’s also going to be something that anyone else in the world will be able to use as the starting point of their own website as well.”
CREDITS
Advertiser
Marketing Manager: Farah Sheikh (Squarespace)
Marketing Director: Amory Wooden (Squarespace)
Head of Marketing: Ashley Chandler (Google)
Advertiser: Squarespace, Google
Creative Agency
Creative Agency: JOHN X HANNES
Executive Creative Directors: Hannes Ciatti, John McKelvey
Senior Copywriter: Matt McCarron
Senior Art Director: Conor Hagan
Senior Producer: Kristine Ling
Head of Production: Verena Zannantoni
Music and Sound
Music Supervision: Ethan Converse
Music Agency: SYNC or SWIM
Audio Post Production: Sonic Union
Offline
Producer: Marcia Wigley
Editor: Brian May
Edit Company: Whitehouse
Post Edit Assistant: Sarah Igraine Welty, Mackenzie Alexander
Post Production / VFX
Visual Effects: Carbon
Producer: Diane Velara, Cameron Gray
Motion Graphics: Max Benjamin
Executive Producer: Thatcher Peterson, Natalie Westerfield
Art Department: Chris Wiseman
Colour Producer: The Mill Colourist: Adam Scott, Nick Metcalf
Production Company
Production Company: Anonymous Content
Managing Director: Eric Stern
Head of Production: Kerry Haynie
Executive Producer: Nina Soriano
Director: Daniel Kaufman
Line Producer: Laura Miller
