Goodman Fielder Consolidates Media With Slingshot After Pitch

Goodman Fielder Consolidates Media With Slingshot After Pitch
SHARE
THIS



Slingshot has won the Goodman Fielder Grocery account for media strategy, planning and buying, following a competitive pitch.

The independent Sydney agency has managed media for Goodman Fielder’s baking division’s brands, such as Wonder White and Helga’s for the past 12 months. It has now added the grocery division, which includes the Praise, White Wings and Pampas brands.

Simon Rutherford, CEO of Slingshot said: “As the incumbent on the baking side of the Goodman Fielder business, winning the grocery division business was a really important achievement for the agency. Winning any new business in a pitch situation is special, but when there is a possible downside of losing it’s even more motivating and special to have won.

“Goodman Fielder has a number of brands in its stable that are household names, brands including Wonder White, Helga’s, Praise, White Wings and Pampas to name a few; we’re looking forward to getting on with the work, which has already started.”

Nicole Fox, Goodman Fielder’s head of marketing – grocery said: “It made sense from a portfolio management point of view for the business to consolidate our media needs and spends with one media agency.  Slingshot were already doing a great job on the baking side of the business and impressed the grocery team during the pitch with their understanding of the consumer, insight and strategic thinking.

“We look forward to working closely with Slingshot to continue to build the profile of our suite of brands in the Australian market through innovative and well considered approaches to media.”

 

Please login with linkedin to comment

Apple iPhone Commonwealth Games Data Fails grocery lipstick Media Animal TV media planning Nando's

Latest News

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]