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media planning

Accenture Makes Its Move Into Media Planning & Buying
  • Advertising
  • Media

Accenture Makes Its Move Into Media Planning & Buying

Have you long suspected Accenture's sinister plans? Well, get set to yell "I knew it" or "those wily rats" at this.

Posted 2 years Ago
Roy Morgan Unveils New Tool To Measure Mag Audiences
  • Advertising

Roy Morgan Unveils New Tool To Measure Mag Audiences

Media planners will soon be able to plan smarter investments in magazines and hit specific reach targets thanks to an up...

Posted 4 years Ago
Goodman Fielder Consolidates Media With Slingshot After Pitch
  • Media

Goodman Fielder Consolidates Media With Slingshot After Pitch

We'd wrap our own mothers in Pampas puff pastry if we could, so the news Slingshot's won its media makes one tasty read.

Posted 4 years Ago
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