B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • WPP
  • Anthony Albanese
  • oOh!Media
  • Special
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Godfreys Ditches The Bowling Balls In New Brand Campaign From Thinkerbell
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Godfreys Ditches The Bowling Balls In New Brand Campaign From Thinkerbell
Campaigns

Godfreys Ditches The Bowling Balls In New Brand Campaign From Thinkerbell

Staff Writers
Published on: 18th September 2023 at 10:12 AM
Staff Writers
Share
2 Min Read
SHARE

Godfreys launches its new brand platform “Feel Free”, via creative agency partner Thinkerbell.

Thinkerbell has been appointed as creative agency partner for Godfreys within Australia and New Zealand.

The partnership sees Godfreys, Australia and New Zealand’s leading vacuum and cleaning experts, launching the new brand platform “Godfreys. Feel Free”.  The work positions Godfreys as the cleaning retailer that facilitates that euphoric post cleaning feeling; that freeing ‘ahhhhhh’ moment when you can relax and sit back on your couch knowing everything is done.

https://vimeo.com/863464659?share=copy

Nathan Dixon, general manager marketing of Godfreys said of the work, “We’d been looking for a partner that could help re-establish Godfreys as the place to go for all your cleaning needs. We worked closely with the team at Thinkerbell to create a new and more emotive way for Godfreys to communicate, one that captures the positive feeling you get when the cleanings complete. It’s been a real pleasure Thinking and Tinking with Thinkerbell.”

Regina Stroombergen, head creative tinker at Thinkerbell  “We’re super excited to be working with Nathan, Quinn and the team at Godfreys and have loved taking their brand to a new level. As the category leaders only Godfreys can take the higher emotive ground of that post clean feeling, as they are the only retailer whose entire brand is dedicated to cleanliness. We’ve captured that feeling you get when you look around the house and everything is beautifully, wonderfully, clean.”

The communications will live across TV, BVOD, out of home, audio channels and social media, as well as coming to life in owned channels and in-store.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Godfreys, Thinkerbell
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?