Global Blue & Digital Jungle Announce Strategic Australasian Partnership

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Digital marketing agency Digital Jungle that works with International clients to target Chinese speakers announced they have signed a strategic partnership agreement with travelling guide Global Blue covering Australia and New Zealand.

Global Blue operates one of the world’s biggest and most trusted Tax Free Shopping networks, providing travelers with savings on everything they purchase abroad at any of Global Blue’s 270,000 shopping partners.  Chinese travelers are now Australia’s second largest inbound market by visitor arrivals and spending $5.3 billion last year, with an expected rise to more than $13 billion by 2020.

Under the terms of the Partnership, Digital Jungle has the exclusive rights to promote and sell Global Blue advertising solutions well as jointly cooperate on the promotion of Digital Jungle’s digital marketing programs such as social media, search marketing and digital content.

Nathan Brown, Country Manager said, “This partnership with Digital Jungle makes absolute sense given their knowledge and understanding of working with luxury brands and Chinese travelers. It is a rare combination to find a Partner that brings such unique assets to a partnership and we are expecting to be able to show significant value to Australian and New Zealand brands looking to promote tax free shopping to travelers”.

Dr. Mathew McDougall, Founder & CEO for Digital Jungle added, “We have known Global Blue for years as our Agency client in China but this new partnership brings a whole new dimension. Our combined digital marketing offerings will allow luxury brand’s to effectively promote and sell to Chinese travelers”.


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