Australian adventure travel company, World Expeditions, has just launched its first national billboard campaign, to run at major metropolitan railway stations in Sydney and Melbourne.

The “Next Stop: Adventure” billboard campaign runs for four weeks until 11 August, 2014 at Town Hall, Wynyard, North Sydney and Bondi Junction and at South Yarra and Richmond in Melbourne.

According to World Expeditions Marketing Manager, Sarah Hunt, the billboard campaign is designed to encourage commuters to make “adventure” their destination by picturing themselves joining a small group trek or adventure.

“The concept highlights to commuters how easy it is to exchange the average work commute for a small group adventure with an image of a commuter stepping off a train platform into an awe-inspiring natural landscape,” Ms Hunt says.

Creative concept and production was managed in-house at World Expeditions by Scott Kirchner.