“Get Back To What You Love”: Google Encourages Public To Get Vaccinated In New Spot
Despite releasing prior to Easter, a commercial by Google that encourages viewers to “get back to what you love” by receiving a COVID-19 vaccination is gaining traction online.
Arguably the emotional successor to Google’s brilliant ‘Loretta’ Super Bowl spot, ‘Get back to what you love’ was released on 24 March and has received more than 6.67 million views since being released on YouTube.
And in the space of a minute, the video may successfully convince viewers (particularly American viewers) on the fence about the coronavirus vaccines to take the leap, to return to the experiences we miss.
Throughout the video, Google chronicles search terms that appeared during the COVID-19 pandemic and illustrates how those terms could change because of vaccinations, which would allow the world to transition from virtual to in-person experiences.
The ad begins with a series of search terms from earlier in the pandemic, like”quarantine”, “social distancing”, “lockdown” and “restrictions de voyage” (travel restrictions) in a French search.
But then terms begin to change: “sweat pants” transforms into “pants” and a Google Maps theatre location changes from “temporarily closed” to “open”, among other terms.
The ad then ends with a search term: “covid vaccine near me”, directing American viewers to the Centers for Disease Control and Protection.
According to 9to5Google, a tech publication that reports on Google-related news that isn’t affiliated with the company, Get back to what you love continues to gain viewers after airing during the United States’ NCAA Final Four games over the weekend.
And with a slew of new comments on the commercial’s YouTube listing, it appears that the hype will continue.
Featured image source: YouTube/Google
Latest News
Google And Meta CEO Face Claims Of Alleged Advertising Sales Manipulation
Google CEO Sundar Pichai and Meta CEO Mark Zuckerberg were allegedly aware of and approved a deal to collaborate on the potential manipulation of ad sales, according to newly revealed documents. In a newly unredacted portion of a lawsuit, Google’s CEO was said to have personally signed off on the terms of a deal, which […]
JCDecaux Receives Certification For First Carbon Neutral Advertising Product In Australia
Out-of-home media company JCDecaux has announced that it has received certification from Climate Active for Australia’s first carbon-neutral out-of-home advertising product across Transit. Steve O’Connor, CEO, JCDecaux, said: “There is no doubt that sustainability is important. Reducing our environmental impact, and helping our clients do the same, is a continued priority in our strategy. “I’m […]
Christian O’Connell Contracts COVID-19 As Karl Stefonovic Declares His Already Battled The Virus
Radio host, Christian O’Connell has contracted COVID.19 and won’t be returning to the airwaves as planned. O’Connell is currently the host of GOLD FM’s Melbourne Breakfast Show a show that has been getting more buzz although the ratings do tend to ebb and flow a bit. However, O’Connell shared on Instagram yesterday that he wouldn’t […]
Sir Martin Sorrell Sets Sights On Adtech With $A209 Million Venture Capital Fund
If you thought Sir Martin was going to put his pedicured, foot spa, silky smooth feet up anytime soon, you'd be wrong.
Insomniac Jennifer Aniston Fronts New Spot For Insomnia Medication Quviviq
You could take the insomnia drug Jennifer Aniston is flogging or simply watch Jennifer in the diabolical Marley & Me.
Baby Shark Becomes First Video To Reach 10 Billion Views On YouTube
B&T journalists who don't make deadlines are locked under the stairs and made to listen to Baby Shark for eight hours.
Men Vox Popped In The Street On Women’s Anatomy, Goes Spectacularly Badly
Sure, most men don't know where the clitoris is, but more importantly they rarely forget bin night.
SafetyCulture Releases Its First Brand TVC Featuring Thanasi Kokkinakis and Scott Cam
SafetyCulture’s first brand TVC, ‘Making grand plans a reality,’ features Adelaide International tennis champion Thanasi Kokkinakis and The Block’s Scott Cam (Pictured above). The TVC will debut during Channel 9’s Australian Open opening rounds and will air throughout the tournament. The 30-second spot will also run on social and digital media, at the Melbourne Park […]
NHVR Educates Young Drivers In New Road Safety Campaign
The National Heavy Vehicle Regulator (NHVR) has launched a new major road safety awareness campaign titled, ‘Don’t #uck With A Truck’ targeting learners and P-platers. The campaign demonstrates how L and P licence holders can drive safely around trucks, including rules to follow when trucks are turning, stopping and how to overtake a truck. “The […]
“I Apologise To The Women Of The World!” King Kyle Is Back On Air & Off The Market
The Daily Mail set for a rich vein of stories for the next 12 months, as Kyle Sandilands announces engagement.
A Cautionary Tale Of “Bargain Regret” In AAMI’s New Campaign Via Ogilvy Melbourne
There are three givens in adland - annoying meerkats, Flight Centre's fake pilots & AAMI's attractive call centre girls.
Government Launches Online Survey Seeking Views Of Regional News
A new online survey is seeking views on how Australians’ living in regional, rural or remote areas access news as part of a federal parliamentary inquiry into Australia’s regional newspapers. The House of Representatives Standing Committee on Communications and the Arts Chair Dr Anne Webster MP said: “Over the past 10 years news outlets in rural, regional and remote […]
NOVA Entertainment Appoints Adam Johnson As Chief Growth Officer
NOVA's new chief growth officer says role does include mould in fridge, dead fern in reception or moustaches in Movember.
Kia Unveils Kia Halo’ Activation At Australian Open
As Kia celebrates 21 years as a major partner of the Australian Open, the brand is upping the ante for attendees at this year’s event unveiling the ‘Kia Halo’. The ‘Kia Halo’, is a world-first immersive experience that will showcase the Kia EV6 for the first time in Australia and power elements of the activation. […]
Special’s Abigail Dawson Named Enero/BMF’s New Comms Director, As Lu Borges Departs For LA Role
Abigail Dawson shifts to Pyrmont for Enero role. Enjoying the variety of Japanese, Japanese and Japanese restaurants.
Clems Sydney Nabs dentsu’s Brent Kerby As New CEO
Dentsu's Brent Kerby jumps ship to join rival Clems Sydney. The farewell speech reported to be "brusque and anodyne".
Anytime Fitness Launches Inclusive New Campaign Via Performics Mercerbell
Packed on the pudding during lockdown? Let Anytime Fitness' wall-to-wall mirrors confirm the harrowing truth.
Dentsu Nabs CHEP’s David Halter As Chief Of Strategy & Growth, Confirms Brent Kirby’s Departure
Dentsu has announced the appointment of David Halter (main photo) as chief strategy and growth officer and the departure of Brent Kirby who was this morning named Clems Sydney new CEO. Big changes are happening at dentsu with Kerby departing to pursue other opportunities and Halter arriving with over 20 years of experience. Kerby, of […]
Nine Names Tennis Partners For 2022 Australian Open
Look, it's finally some actual Australian Open tennis news that doesn't involve the full bench of the High Court.
The Monkeys’ Lizzie Wood Says Cannes Young Lions Allows People To “Show The Diversity Of Your Thinking”
Entries are well and truly open for the 2022 TikTok Cannes Young Lions Competition Australia so we decided to sit down with winners from previous years and pick their brains. Today we’re with Lizzie Wood from The Monkeys, the 2021 winner of the Cannes Young Lions award in the film category alongside her creative partner […]
Yellowpanda In “Dream” Collab With Hard FIZZ And Aviassist
Queensland PR and personal branding agency, Yellowpanda, has added two headline clients to its stable with celebrity-backed seltzer brand, Hard FIZZ, and drone experts, Aviassist, joining the ‘Panda Den’. The new clients enjoying early success with Yellowpanda with Hard FIZZ and Aviassist both seeing extensive mainstream media mentions in their first month of representation. Hard […]
Twitter And Snapchat Caution Against Government Anonymity Measures
Federal government resumes 2022 where it left off with the tech giants in 2021 - in pissing them off.
InstantScripts Appoints Richard Skimin As New COO
Online script service InstantScripts names Richard Skimin as COO. Confirms he can't get half-priced VIagra tablets.
Openly Gay Aussie Footballer Josh Cavallo Partners With Ralph Lauren For Polo Launch
Josh Cavallo now forced to dress like a rich, white American college student after signing Ralph Lauren deal.
Bloke Puts Up Billboard Looking For A Wife, Gets Over 1000 Responses
Do parents & friends like to embarrass you about your perennial singledom? Take it next level with a billboard campaign.
Brand+Story Launch “We Can Take It From Here” Campaign With The Australian Republic Movement
Why fork out loads for an Australian Republic campaign when the Royal family are doing such an excellent job for free.
Nine Launches Drive, The Show For Car Lovers Across Channel Nine, 9Rush & 9Now
Nine launches new car enthusiasts program. Insists it's not just for people with mullets & a penchant for the donut.
VIDAA Selects Unruly’s SSP And Ad Server For CTV And Native Display
VIDAA's wheelie bin chock full or bubble wrap & polystyrene foam protectors after selecting Unruly’s SSP & ad server.
Oakley Teams With Football Young Gun In New Partnership & Campaign
Oakley issues latest press announcement which is surprisingly free of the words rad, gnarly or even cowabunga.
Apple Plays For Laughs In Trio Of Spots Promoting The Merits Of Its “Hollywood” iPhone 13 Camera
Apple says its new iPhone cameras are cinematic quality. Despite being mostly used to photograph lunch or for dick pics.
