Despite releasing prior to Easter, a commercial by Google that encourages viewers to “get back to what you love” by receiving a COVID-19 vaccination is gaining traction online.
Arguably the emotional successor to Google’s brilliant ‘Loretta’ Super Bowl spot, ‘Get back to what you love’ was released on 24 March and has received more than 6.67 million views since being released on YouTube.
And in the space of a minute, the video may successfully convince viewers (particularly American viewers) on the fence about the coronavirus vaccines to take the leap, to return to the experiences we miss.
Throughout the video, Google chronicles search terms that appeared during the COVID-19 pandemic and illustrates how those terms could change because of vaccinations, which would allow the world to transition from virtual to in-person experiences.
The ad begins with a series of search terms from earlier in the pandemic, like”quarantine”, “social distancing”, “lockdown” and “restrictions de voyage” (travel restrictions) in a French search.
But then terms begin to change: “sweat pants” transforms into “pants” and a Google Maps theatre location changes from “temporarily closed” to “open”, among other terms.
The ad then ends with a search term: “covid vaccine near me”, directing American viewers to the Centers for Disease Control and Protection.
According to 9to5Google, a tech publication that reports on Google-related news that isn’t affiliated with the company, Get back to what you love continues to gain viewers after airing during the United States’ NCAA Final Four games over the weekend.
And with a slew of new comments on the commercial’s YouTube listing, it appears that the hype will continue.
Featured image source: YouTube/Google
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