Geico Crushes Its New Pre-roll Ads To Please Viewers

Published on: 8th February 2017 at 10:03 AM

Staff Writers

1 Min Read

US car insurance giant Geico continues to have fun with its pre-roll advertising, unveiling a new campaign that literally compresses them for viewers’ convenience.

Created by The Martin Agency, the ads open with a voice-over saying that they are “being condensed for your viewing convenience”.

Nek minnit, the left wall on the screen begins to move to the other side like a rubbish compactor, crushing the entire set and forcing the characters to get the hell out of the way.

https://www.youtube.com/watch?v=Ar68sfnPq0E

https://www.youtube.com/watch?v=5zpjcC3P2MQ

https://www.youtube.com/watch?v=xI1lVs8QzXw

https://www.youtube.com/watch?v=At2LgjCEsSA

https://www.youtube.com/watch?v=rRLN2gxcRwE

This is not the first time that Geico and The Martin Agency have been clever with their pre-roll ads.

The company’s ‘Unskippable’ campaign took out the Film category at the Cannes Lions Grand Prix 2015.

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