US car insurance giant Geico continues to have fun with its pre-roll advertising, unveiling a new campaign that literally compresses them for viewers’ convenience.
Created by The Martin Agency, the ads open with a voice-over saying that they are “being condensed for your viewing convenience”.
Nek minnit, the left wall on the screen begins to move to the other side like a rubbish compactor, crushing the entire set and forcing the characters to get the hell out of the way.
https://www.youtube.com/watch?v=Ar68sfnPq0E
https://www.youtube.com/watch?v=5zpjcC3P2MQ
https://www.youtube.com/watch?v=xI1lVs8QzXw
https://www.youtube.com/watch?v=At2LgjCEsSA
https://www.youtube.com/watch?v=rRLN2gxcRwE
This is not the first time that Geico and The Martin Agency have been clever with their pre-roll ads.
The company’s ‘Unskippable’ campaign took out the Film category at the Cannes Lions Grand Prix 2015.
