Gavin Gibson To Lead OMD Strategy

Gavin Gibson To Lead OMD Strategy
SHARE
THIS



OMD has today announced several key appointments to their strategy team. Gavin Gibson (pictured above) returns to the agency as national chief strategy officer, while Peita Pacey also returns to OMD as head of strategy for OMD Sydney.

Gibson has extensive experience across the globe, having worked for OMD in the region as the strategy lead for OMD APAC as well as the global VP of marketing for HTC.

In his new position, working with the Sydney, Melbourne and Brisbane teams, Gibson will lead the national strategic community and be responsible for the evolution of the OMD strategic output. 

Pacey has extensive experience having worked client, publisher, and agency sides of the industry. She joins OMD from Carat where she was head of strategy, Sydney. 

The appointments reaffirm the agency’s absolute focus and investment on its strategic product.

Aimee Buchanan, CEO, OMD Australia, said, “We are absolutely delighted to have Gavin and Peita driving our product forward. They are two of the best thinkers and architects I have worked with and bring the depth of experience and attitude that is key to the next chapter of OMD. Gavin has a huge passion for our product, whilst Peita is hugely respected across the industry with a proven track record of producing outstanding and award winning work. We’ve had an incredible 18 months at OMD and these appointments will help ensure we continue to drive great work and business growth for our clients.”

Gibson commented, “OMD Australia have been consistently successful over a long period of time with a reputation in market second to none. I’m thrilled to be back on the team and to help lead the business and our clients to further success.”

Pacey added, “My previous time at OMD was some of my favourite in my career. With such a strong culture and future focused vision, this is a wonderful opportunity for me to return home and embark with Gav on new adventures.”

Gibson has commenced his role, reporting into Aimee Buchanan, whilst Pacey joins OMD on June 19, reporting into Gibson.

Further news for the OMD Sydney strategic team is the promotion of Danni Dimitri to strategy director for McDonald’s, and the promotion of Daisy Huang to strategist, who will work across a number of OMD’s key clients.  

Please login with linkedin to comment

Kontented

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]