G-Star RAW Appoints Gwenda Van Vliet As New CMO

G-Star RAW Appoints Gwenda Van Vliet As New CMO
SHARE
THIS



G-Star RAW has appointed Gwenda van Vliet as the company’s chief marketing officer.

As a member of the executive committee, Van Vliet will serve as the global brand and marketing architect.

She will be responsible for defining, amplifying and expanding the brand’s voice to position the business for long term growth.

Van Vliet (featured image) brings over 15 years of comprehensive marketing and communications experience in retail fashion brands, having served in several global marketing leadership roles, most recently for VF Corporate and Wolford.

Gwenda van Vliet said: “I’ve always admired G-Star’s unconventional ethos, including the culture, creativity and innovative spirit of the brand.

“These core values are what makes G-Star unique and I am thrilled to work with the team on the important task to deliver a bold, new and exciting point of view to our consumers around the world.”

Founded in 1989, G-Star RAW remains driven by the philosophy of “Just the Product”.

With this dedication to quality and progress, the brand represents the forefront of the denim industry, producing pioneering styles and challenging industry standards.

Innovation and sustainability are at the core of the G-Star DNA and the brand is committed to lead by example and develop sustainable solutions for the future of fashion.

Please login with linkedin to comment

g-star raw Gwenda Van Vliet

Latest News

The United Nations Development Programme Launches “Don’t Choose Extinction” Campaign Via Wunderman Thompson Australia
  • Campaigns

The United Nations Development Programme Launches “Don’t Choose Extinction” Campaign Via Wunderman Thompson Australia

The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campaign to date, “Don’t Choose Extinction” via Wunderman Thompson Australia. The campaign created by Wunderman Thompson Australia, in collaboration with Activista, Framestore and Mindpool, the “Don’t Choose Extinction” campaign is designed to engage the world in a drive towards […]

Harry Hunter & Erin Moy From Entropico Talk: Expanding, The Pandemic & Nurturing Creatives
  • Media

Harry Hunter & Erin Moy From Entropico Talk: Expanding, The Pandemic & Nurturing Creatives

Eight years after opening their doors in Sydney, production company, Entropico has opened in the US. Co-founders Harry Hunter and Erin Moy share with B&T, how they’ve managed to expand and thrive during a pandemic.  Entropico has an integrated approach to creative production. The production house is known for investing in new talent, as opposed […]

Queensland Aboriginal Islander Health Council Launches Vaccine Website Via New Word Order
  • Media

Queensland Aboriginal Islander Health Council Launches Vaccine Website Via New Word Order

In a push to drive increased vaccination numbers and reduce the gap in numbers between First Nations people and the general population, New Word Order were tasked with creating one of the first bespoke COVID-19 vaccine websites in Australia. This new website fills a vital gap in the market by providing vaccine information directly to Aboriginal and Torres Strait Islander communities.

How Are Aussie Banks Performing On Social?
  • Partner Content

How Are Aussie Banks Performing On Social?

It's a report into the social media health of the banks. And further proof of the benefit of owning a rescue helicopter.

Partner Content

by Zavy

Thrive Wins Airbnb’s PR
  • Marketing

Thrive Wins Airbnb’s PR

B&T loves to holiday with Airbnb. We're even okay with the hidden cameras in the bedrooms.

Foxtel Media Unveils FOXTEST To Aid Brands Across Content, Experience & Data
  • Media

Foxtel Media Unveils FOXTEST To Aid Brands Across Content, Experience & Data

Foxtel Media today announced the launch of FOXTEST, a new initiative to help brands explore the future frontiers of advertising. Representing an investment of $3 million, FOXTEST will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data. FOXTEST is born from on-going campaign innovations with brands such as Hyundai, […]

Adobe Announces A Host Of New Creative Cloud Products As Part Of Adobe Max 2021
  • Media
  • Technology

Adobe Announces A Host Of New Creative Cloud Products As Part Of Adobe Max 2021

Adobe HAS kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals. It is another big year for Adobe who have […]