G-Star RAW has appointed Gwenda van Vliet as the company’s chief marketing officer.

As a member of the executive committee, Van Vliet will serve as the global brand and marketing architect.

She will be responsible for defining, amplifying and expanding the brand’s voice to position the business for long term growth.

Van Vliet (featured image) brings over 15 years of comprehensive marketing and communications experience in retail fashion brands, having served in several global marketing leadership roles, most recently for VF Corporate and Wolford.

Gwenda van Vliet said: “I’ve always admired G-Star’s unconventional ethos, including the culture, creativity and innovative spirit of the brand.

“These core values are what makes G-Star unique and I am thrilled to work with the team on the important task to deliver a bold, new and exciting point of view to our consumers around the world.”

Founded in 1989, G-Star RAW remains driven by the philosophy of “Just the Product”.

With this dedication to quality and progress, the brand represents the forefront of the denim industry, producing pioneering styles and challenging industry standards.

Innovation and sustainability are at the core of the G-Star DNA and the brand is committed to lead by example and develop sustainable solutions for the future of fashion.