French Sock Firm Unveils Gloriously Witty Ad (But Is It All A Cunning April Fools’ Prank?)

French Sock Firm Unveils Gloriously Witty Ad (But Is It All A Cunning April Fools’ Prank?)

With just a few days to the 1st of April, B&T’s got its beady eye out for ads that are simply too odd to be true.

So, when a new campaign from French sock manufacturer Monoprix arrived – despite being wonderfully funny – it immediately set-off our April Fools’ detectors.

The spot, titled “Where’s My Sock”, is apparently the work of Parisian creative agency Rosapark.

And, prank or not, it’s actually a damn fine idea – a pack of three socks for when one goes missing.

This campaign will be amplified online where tweeters in France can enter to win the packs using the hashtag #OùEstMaSocks (Where Are My Socks).

The film will run on Twitter, trueview, Youtube and on all the brand’s social networks.

Check it out below. And, yeah, B&T has no idea if this is genuine or madness! Liberté, égalité, fraternité!

 

 

 




Please login with linkedin to comment

Ad campaigns April Fools Day Monoprix Rosapark

Latest News

Image lead story Samsung Ads’ “Behind The Screens” Event: Showcasing Market Leadership In Connected TV
  • Partner Content

Samsung Ads’ “Behind The Screens” Event: Showcasing Market Leadership In Connected TV

On a crisp afternoon at Hinchcliff House in Sydney, Samsung Ads hosted its “Behind The Screens” industry event, inviting key decision-makers from the media and advertising sectors to discuss how TV plays a role in their screens approach. The event focused on how the rise of streaming and technology is influencing viewing behaviours. Throughout the […]

Partner Content

by B&T Magazine

B&T Magazine
UM Hires Former Carat Client Partnerships Head To Lead Optus Account
  • Advertising

UM Hires Former Carat Client Partnerships Head To Lead Optus Account

Matt Evans has joined the IPG Mediabrands agency UM as managing partner of its Optus account. Based in Sydney, he is responsible for evolving UM’s strategic media approach for Optus, working closely with its account team to “deliver and create market leading value, innovation and opportunity geared for sustainable growth”. Evans begins his new role […]

Roy Morgan: Written News Reaches 97% Of Aussies
  • Media

Roy Morgan: Written News Reaches 97% Of Aussies

Written news reaches 21.5 million Australians over 14 years of age every month, equivalent to 97 per cent of the population according to Total News Publishing data from ThinkNewsBrands and Roy Morgan. The data also shows readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are […]

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]