Freeview Australia has today unveiled its new Freeview Plus service designed to make content discovery easier than ever before, offering a simplified user experience, additional features, and a fresh look and feel.

Key to the upgrade has been the implementation of a new interface design which now features image-based browsing and the introduction of the My TV function.

My TV presents the viewer with image-based carousels including personalised recommendations and viewers’ favourites along with live TV, catch up and genre-based browsing.

Other Freeview Plus upgrade features include an easy-to-use guide with backwards navigation to catch-up content and a simplified Mini Guide for quick program discovery.

Freeview CEO Elizabeth Ross said: “The Freeview Plus upgrade is a significant one and we are excited to deliver the next level in content discovery and choice for Australia’s free-to-air TV programming.

“Australian broadcasters are truly leading the world in innovation and providing a complete TV experience. With this upgrade and our recently launched Freeview FV mobile app, viewers not only have great convenience but also a fantastic choice of how, when and where they watch their favourite content – for free.”

The new Freeview Plus is now available through all Freeview Plus-enabled TV receivers, set-top boxes or personal video recorders.